Content Performance

The Content Performance tab lines up three signals for every page you've published, in the order they tend to happen: AI bots crawl the page, the page starts appearing in search and AI answers, and then it drives AI-referred visits.

Crawl activity is the leading indicator. Pages AI bots crawl most often are the ones engines prioritise for answers — so crawl volume usually moves first, then impressions, then referral traffic. Watching the three together lets you act on a crawl spike before it shows up in traffic. As a rule of thumb, a small share of your pages earns most of your AI impressions — this tab helps you find that handful and keep feeding it.

The four scorecards

Across the top, each card shows a total for the selected period with its change versus the comparison period:

• AI Bot Crawls — how many times AI crawlers fetched your pages (from Cloudflare crawl tracking).
• Search Impressions — how often your pages appeared in Google Search, including AI Overviews (from Search Console).
• AI-Referred Sessions — visits attributed to AI sources (from Google Analytics).
• Pages Cited in SoV Prompts — how many of your pages showed up in the AI answers measured for your prompts, out of your total published pages.

If an integration isn't connected yet, its card shows a setup prompt instead of a number — Set up crawl tracking, Connect Search Console, or Connect Google Analytics — linking to where you can turn it on.

Charts

• AI Discovery and Visibility — crawls, impressions, and sessions plotted over time. Switch the aggregation between daily, weekly, and monthly.
• Crawls by AI bot — a breakdown of which crawlers (for example ChatGPT's or Gemini's) are fetching your pages most.

The per-page table

One row per published page, sortable by any column:

• Page — the title, linked to the live URL when one is recorded, otherwise to the piece in ContentForge.
• Published — the go-live date.
• Format — Blog, FAQ, Case Study, or How To.
• AI Crawls, Search Impressions, AI Sessions — the count for each, with the percentage change versus the comparison period (green up, red down).
• Cited in SoV Prompts — badges for the AI sources that cited the page (such as ChatGPT, AI Overview, or AI Mode), or a dash if none. Expand a row to see the exact prompts.
• Signal — an at-a-glance verdict on where the page stands (see below).

Reading the Signal

Each page is tagged with one signal so you know what to do next:

• AI Priority — high crawl volume and strong AI impressions. Bots read it often and it appears in Google AI answers. A proven performer — keep it fresh and link to it internally.
• Rising — crawls climbing fast, but impressions and sessions haven't caught up yet. The leading indicator is firing; nurture it now.
• Watch — crawls or impressions slipping versus the previous period. Losing momentum — check content freshness and competitor movement before it cools.
• Cold — low crawl volume and few or no impressions. AI engines aren't prioritising it. A candidate for a refresh, consolidation, or stronger internal linking.

Time range, comparison, and export

• Pick a preset range — 7d, 28d, 3mo — or a custom range.
• Set Compare to to Previous period or Same period last year; every change figure is measured against that choice.
• Export CSV downloads the full table for the current range.

Related

• Share of Voice — your overall brand visibility, SoV trend, and competitor comparison.
• Site Analytics — full Google Analytics and Search Console drill-down.
• Crawl Events — the raw AI-crawler activity behind the AI Crawls column.