Brand Share of Voice

The Brand Share of Voice page shows how often AI engines mention your brand compared with competitors across your curated prompts. Each completed batch run feeds this report. If you haven't run a batch yet, the charts read "Data appears after the first completed batch."

Share of Voice (SoV) here is a weighted score: your brand's share of all brand and competitor mentions across the runs in a batch. Direct mentions count more than citations or indirect references. This is different from a plain mention rate — a brand can be mentioned in many answers (high mention rate) yet still hold a small share of total mentions (low SoV).

Summary cards

Four cards sit at the top, reflecting the latest batch in your selected range:

• Overall SoV — your brand's weighted SoV, with the change versus the previous batch.
• Prompts Won — how many prompts your brand led on, out of the total scored, with losses and ties noted.
• Cited Sources — the number of distinct domains AI engines cited, and the total citation count in range.
• Positive Sentiment — the share of brand-mentioned runs classified as positive in the latest batch.

Date range

Use the presets (30d, 90d, 180d, 365d) or enter a custom start and end date and click Apply. All charts and tables update to the selected window.

Source

If your brand measures SoV across more than one AI engine, a Source filter appears. Each engine is a chip; selecting a subset shows the combined SoV across only those engines. At least one source stays selected. When every source is selected, you see the combined cross-engine view.

Competitors

The competitor chips are ranked by Share of Voice, highest first. By default you see the top 10; use Show all to expand the full list. Click a chip to toggle a competitor in or out of the charts and tables.

Which brands count as competitors is configured in your Competitors settings, linked from this section. Share of Voice is measured only against that pre-set list.

Recalculate SoV

Toggling competitors off only hides their lines by default. To see what your SoV would be if those competitors were excluded from the calculation, deselect one or more competitors and click Recalculate SoV. GEOforge rescores the stored batch results without those brands and updates the Overall SoV card and brand lines.

This is a what-if view — it doesn't change your saved settings. Changing the selection again clears the recalculated numbers and reverts to the stored values until you recalculate again. Use Select all / Deselect all to reset the chips quickly.

Top timeline chart

The main chart switches between three metrics:

• Brand SoV — your average weighted SoV across curated prompts, one point per batch.
• Cited Sources — the count of distinct domains AI engines cited, per batch.
• Sentiment — three lines (positive, neutral, negative) showing the share of brand-mentioned runs in each category. An independent grader classifies each answer that mentions your brand.

An amber "!" marker on a batch means your curated prompt set changed since the previous batch. Hover it for the count. When prompts change, that batch isn't directly comparable to the one before it — see the prompt stability notice on the Prompt Library page.

Brand vs. competitors over time

This chart plots your brand's SoV against each selected competitor's SoV across batches, scored the same way. The brand line is emerald; competitors take distinct colors. The y-axis scales to the tallest visible line rather than a fixed 100%, so low-SoV brands aren't flattened.

Win / loss by prompt

A table of each prompt, ordered to match the Prompt Library numbering. For each prompt it shows your brand's mention rate, the strongest competitor and their mention rate, and the outcome (win, loss, or tie) for the latest batch.

Note that "Brand mention rate" here is the percentage of runs that mentioned your brand at all — not the weighted SoV.

Sources LLMs cite

A table of the top domains AI engines cited across runs in range, with total citations, how many came from runs that mentioned your brand, and an example link. Use this to see which sources are shaping answers about your category.

If your Overall SoV is low, the Win / loss and Sources tables show where competitors are winning and which sources to target.