Opportunities

The Opportunities tab is your working list of pages where your brand could earn an AI citation — forum threads, listicles, directories, and editorial pages that AI engines already pull from. Each row is one source, scored and classified so you can decide what to pursue first.

The stat cards

Four cards sit at the top:

• Total Opportunities — every opportunity discovered for this brand.
• Actioned — opportunities you've drafted a reply or email for.
• Won — citations you've recorded as secured.
• Win Rate — won divided by actioned (won, no response, and declined).

Reading a row

Each row shows:

• Score — a 0–100 priority score. Higher means CiteForge thinks the opportunity is more worth your time. A ring around the score means you've overridden it manually.
• Type — UGC (reply on a thread), Outreach (email the page owner), or Other. A dot on the icon means you've overridden the type.
• URL — the source page. Click it to open the opportunity detail; the small badge next to it is the source category (Directory, Listicle, Expert ref, and so on). A "Manual" or "Curated" tag may appear under the topic.
• Topic — the prompt category that surfaced this source.
• Competitors — competitor brands also mentioned on the page.
• Freq — how many times this source has been cited across your Share of Voice measurements.
• Status — New, Actioned, Won, No Response, Declined, or Skipped.
• Action — opens the draft workspace. The label adapts: Draft Reply, Compose Email, Edit Draft, or Review for opportunities you've already acted on.
• Tools — per-row star, block, and note actions (see Star, block, and annotate), plus a checkbox for selecting rows to act on in bulk.

Filtering, searching, and sorting

The type tabs (All, UGC, Outreach, Other) carry a count badge each.

Use the search box to find an opportunity by URL, domain, or competitor name.

Three dropdowns narrow the list further:

• Status — filter to New, Actioned, Won, and so on.
• Sources — Content Prompts, Curated Prompts, or Manual.
• Source category — Association directory, Editorial listicle, Expert reference, and the rest.

The Needs Review toggle shows only opportunities the classifier flagged as uncertain. The Starred, Manual, and Blocked toggles jump to just those opportunities — click one to filter, click it again to return to the full list.

Sort by clicking the Score or Freq column headers. Clicking again reverses the order.

Star, block, and annotate

Each row has quick triage tools to keep the list focused on what matters:

• Star — mark an opportunity for later. Starred rows are one click away via the Starred filter.
• Block — hide a single URL you don't want to pursue. Blocking affects only that URL, not the whole domain; the row drops out of your normal views and stays reachable through the Blocked filter, where you can unblock it.
• Note — open the Notes & actions panel to annotate an opportunity. Add Your note (a reminder, contact details, why it matters) and an optional Contact email that pre-fills outreach drafts, and toggle Star for later review or Block from all views, then Save changes. A saved note shows inline beneath the row.

Working in bulk

Tick the checkbox on each row, or the Select all checkbox in the header. A bar shows how many rows are selected, with actions to Star, Block, or Mark actioned them together; Clear deselects everything.

Adding an opportunity manually

If you already know of a page worth pursuing, click Add opportunity and fill in:

• URL (required) — the page where you could earn a citation.
• Type (required) — UGC, Outreach, or Other.
• Contact email (optional) — pre-fills the recipient when you draft an outreach email.
• Context note (optional) — why the page matters; used as context when drafting the reply.
• Category (optional) and Priority 0–100 (optional).

Manual adds skip the automatic classifier and scorer — you pick the type and score yourself, so the opportunity is always created. Manual opportunities are also protected: a brand-wide reclassify never removes or overwrites them.

If an opportunity already exists for that URL, you'll get a message with a link to open the existing one instead.

Reclassify all (admins only)

Admins see a Reclassify all button. It re-runs the current classifier across every discovered citation source for the brand. Before it starts, a confirmation shows how many sources will be considered and warns if any opportunities you've already acted on have a source the new classifier would now filter out.

What reclassify does:

• Opportunities you've already acted on (actioned, won, declined, and so on) are kept — only their classification fields update.
• New, untouched rows whose source no longer qualifies are removed.
• Manually added opportunities are never touched.

A progress indicator shows how many sources have been processed. When it finishes, the list and stats refresh on their own.

Acting on an opportunity

Click the action button on any row to open the draft workspace, where CiteForge drafts a reply or outreach email you can edit, send, or copy. To open the full detail view — source information, score breakdown, and how AI answers reference the page — click the URL instead.

If your list is empty, opportunities appear automatically as Share of Voice measurements discover citation sources. You can also seed the list yourself with Add opportunity.