The Pitch Artist
Drafts UGC replies and outreach emails to help you earn citations on opportunity pages your team has chosen to act on.
The Pitch Artist drafts the actual message you'll send when you act on a citation opportunity. It produces two types of drafts:
- UGC replies — natural community responses for threads on Reddit, Quora, Stack Overflow, Hacker News, LinkedIn, and similar platforms.
- Outreach emails — personalized pitches asking the owner of an editorial page, listicle, or association directory to mention your company.
It runs on demand from a citation opportunity in CiteForge — it doesn't generate anything until you ask for a draft.
What it uses to write
Every draft is grounded in three sources:
- Your brand profile — name, description, and competitors, taken from your brand settings.
- Your knowledge base — relevant chunks pulled from the files you've ingested into BaseForge, so the draft references your actual positioning instead of generic claims.
- The opportunity page — context snippets from the URL you're pitching to, so the draft engages with what's actually on that page rather than reading like a template.
If your knowledge base is empty or thin, drafts will still generate but they'll be less specific. Upload positioning docs, product one-pagers, and case studies to BaseForge before running the Pitch Artist seriously.
UGC replies
When you request a UGC reply for a community URL, the agent:
- Detects which platform the URL belongs to (Reddit, Quora, LinkedIn, etc.) and matches the tone customers on that platform actually use.
- Reads the thread context you passed in.
- Drafts a reply that engages with the original poster's question, mentions your company naturally where it fits, and avoids the obvious "I work at X and we do Y" pattern that gets flagged as spam.
The agent also assigns a tone label to each draft — for example, casual for Reddit, instructional for Stack Overflow, professional for LinkedIn. You'll see this on the draft so you can judge fit at a glance.
A draft is a starting point, not a publish-ready post. Read it, edit it, and post it from your own account. The Pitch Artist does not post for you.
Outreach emails
For outreach opportunities (editorial articles, listicles, association directories, news pieces), the agent drafts an email with:
- A subject line tuned to the target page.
- A body that references specific details from the page, explains why your company is a relevant addition, and proposes a clear next step.
Both fields are returned separately so you can copy them straight into your email client or sequencer.
Refining a draft
Once you have a draft, you can ask the Pitch Artist to refine it without starting from scratch. The refinement options are:
- Regenerate — rewrite with a fresh approach, keeping the key points.
- Make concise — tighten sentences, cut filler.
- Add proof point — insert a specific statistic, example, or credible reference.
- Personalize — pull more detail from the target page into the draft.
- Shorten — roughly halve the length while preserving the most important points.
Each refinement is a separate call and replaces the current draft with a new version.
Tuning the Pitch Artist
If the drafts the Pitch Artist produces consistently miss the mark — wrong tone, off-brand framing, the wrong kind of proof points — an admin can edit its prompts under Settings → Agent Prompts → Pitch Artist. Three prompts are exposed, one for each draft mode:
- UGC reply prompt — controls how the agent writes community replies (Reddit, Quora, Stack Overflow, LinkedIn, and the rest). Use this to enforce a specific reply style, ban certain phrases, or insist on a particular structure (e.g. always lead with the answer to the OP's question).
- Outreach email prompt — controls subject-line and body framing for cold pitches to editors, listicle authors, and directory owners. Use this to change the value proposition the email leads with, the call-to-action you want, or how aggressively the email pushes for a meeting.
- Refinement prompt — controls how the four refinement actions (Make concise, Add proof point, Personalize, Shorten) reshape an existing draft.
Each override applies to your brand only and takes effect on the next draft request — no reclassification or rerun is needed for existing drafts.
Related
- CiteForge Opportunities — where you find the URLs you'll draft against.
- CiteForge Action — the editor where you generate, refine, and finalize each draft.
- BaseForge — Manage Knowledge — the knowledge base the Pitch Artist draws from.