Revisiting Content Workflows for GEO

Simon's Stitch WhatsApp-compliance FAQ hit YouTube number one within about an hour of publish, with one view, while Paul Gander's LinkedIn newsletter crossed roughly 105 subscribers the same hour. On episode 37 of The GEO Show (GEO Day 11 LinkedIn Live), Paris Childress and Simon walk Cursor token burn, agent orgs and Xero invoicing, podcast-guest booking as a citation machine, then the full ContentForge to Claude to NotebookLM to ElevenLabs stack framed as YouTube for Google AI Overviews and LinkedIn Pulse for ChatGPT citations.

You are live. I am live with Simon. Hey, Simon. Happy Friday to you. Yes, ready for a beer this week. I heard. It's been a heavy one. H- how would you rate your workload this week from one to 10? I'm a little bit disappointed with my GroqBots because, I ran out of credits, and then- Oh

I then switched it on to, like pay-as-you-go mode and- ... managed to burn $25 in about 10 minutes with one process, and I'm like, "Something's going wrong here." Oh, yeah. I- I think this is a pervasive issue of, token, token burning without any, I don't know if it's accountability, but I think most people who are using AI and burning through tokens don't really have a sense of how it works- Well-

and h- how to pace themselves. let me tell you what happened then. So I sent a support ticket in to Cursor saying, "What's happened?" 'Cause you can't see on the GroqBots how the tokens are going. You just see a progress bar- ... and there's no account- ... there's no accountability. And, Yeah

they, their actual statement is if you upgrade to the $60 a month, we give you a generous allocation. So- ... my argument was what is a generous allocation? What does that constitute? And, they came back in an email and said, let me not misquote it because I want to get the exact words, right? where is it? Two seconds.

Generous on the plan is descriptive marketing language That's what they said? Literally? that's in an email from Cursor. It says, "Generous," because I said, "What constitutes generous? Because I'm not feeling that you're being overly generous. "and I don't think I'm a massive, heavy user."

"So can you tell me please, what, what is generous?" And they said, "No, generous is used as descriptive marketing languagy- language for the included weekly GroqBot usage pool, not a fixed public unit or dollar figure." that's the biggest non-answer I've ever heard, I think. Oh, What a bunch of mumbo jumbo.

Yeah. But that just- Descriptive marketing language ... I said, that then, does that then give them license, of course it does, the answer is yes to this question, but does that give them license to just adjust the usage bands whenever they like? there is, there's gotta be some consistent methodology behind under the hood, but nobody, can see it.

I'm looking at, I'm looking at my usage right now. So I've got two more days until I reset, and I've, I've gone through t- 52%, and I'm on a $200 a month plan. I started there, and I never downgraded. Yeah. You're going from 20 to 60, but I can tell you that what I've done almost exclu- exclusively in these last five days is I do the podcast repurposing- Yeah

which is pretty intensive, I think, because it takes a podcast, trans- transcription from Descript, it publishes to YouTube with all the optimizations, it publishes to Transistor, it creates a page on the website, it creates a LinkedIn article, and it, and then there's image generation going on with all those assets.

And I'm basically doing that once a day, and on these days when we have a LinkedIn Live, I do it twice a day because I do it a second time for the LinkedIn Live. And that all together, that whole workload, which, fi- let's say five, five days and s- let's call it seven, seven, full podcast episode repurposings- Yeah

has gotten me through 50, about 52%. So I can do more, but I can't do... I'm a- I'm even thinking of the stuff that I wanna do with GrokBot, which is a whole lot of other outreach for things like, reaching out to investors, reaching out to influencers, managing other types of outreach. I don't know if I'm gonna even be able to do it all within the, the biggest plan they have, 200 a month.

No, but all of these models, and correct me, but maybe your perception might be different to mine, but when they advertise them, and this includes ChatGPT any of the paid plans, right? What they'll do is there's basic plan, then there's your pro plan, which is the next level up, and then there is ultimate or ultra or whatever you wanna call it, and those top plans always say typically 20 times more ru- usage than the other p- the l- level below, don't they?

Yeah. Yeah, but the GrokBot say that, actually. No? I'm trying to find the pricing page now to pull it up, but, It probably says very generous. No, this is actually the pricing of Grok, not GrokBot. But trying to get- But the trouble is it's through... 'Cause y- 'cause Groqbot is through Cursor, there's a whole chunk of what I'm paying for I'm not using.

'Cause I'm not using the coding or the other model allocations because is it a case, and I don't know the answer to this, but is it that Cursor is allowing you to use other models under its own payment plan? That's what it feels like. It's like an aggregator. I don't really know. I think that if you do any, if you do any actual coding work inside of Groqbot, it's using Cursor's AI agent for coding.

But I think for other stuff it's using Groq 4.6, the latest, Groq model, which is, supposed to be very good. It's supposed to be, at the same level of, let's say, Fable. I don't know about ChatGPT 6, but it's a very good model, near, at or near the frontier. So I don't know when they hand it off to Cursor to do let's say to do coding, actual coding work.

That's probably handled by Cursor, but then the deep reasoning tasks are, probably handed off to Groq's 4.6. What it fe- what it felt like to me was... And it did have a conversation with me about this. It said anything that is repetitive you should run in the code model and build a skill there so that you can then call on it from the bot Oh, that doesn't make sense.

No, as in, if you tell the bot to do things, it's doing it in its own memory, in its own resource, whereas it should... The bot should just go and talk to the cur- cursor to the code model and then run that code in itself. Yeah. So that's where your allocation is. That's... used the allocation in the other half Oh, okay I think all roads point to an upgrade in any, any situation for you, Simon.

Of course. 60 is not bad. at 200, and I'm looking for an opportunity to downgrade to the 60. I can't even find the pricing page, by the way, anymore. I don't know. I keep getting routed to the Groq's pricing, the Groq AI model pricing. But I don't want that. I want GroqBot. So they still need to sort out a lot of things there, I think, between Groq and Cursor and the, the token.

They've just, Cursor though, didn't they? Yeah, a few weeks ago. So they're still, getting, integrating Cursor. Yeah. We shall see. There was a great podcast with the head of product GroqBot's head of product, who by the way, works at Cursor, he was acquired, and he talks all about how they built it.

They built the whole product in under a month. Wow. Yeah. It's impressive. And they have a, an ambitious roadmap. I still... I am still very bullish on GroqBot, but there's some... like with every AI tool right now, they're... everybody's moving so fast because it's so hyper-competitive, and there's all bugs and issues, and everybody's bumping into problems.

But still, the value is unmistakable, and the, the token, the demand for tokens is just voracious. I think if anything, it just proves that I do not think we're in any sort of bubble, an AI bubble right now, because you and me and mil- millions of other knowledge workers, we just can't get, we just can't get our hands on enough tokens.

we just need more and more. As we, we start handing off more work, we just wanna do more and more, and we're, we're all running out of tokens here. Yeah. So the demand for tokens, I think, justifies the massive infrastructure spend, the data centers, the CapEx. I think it's all, underpinned by a near limitless demand for tokens, inference tokens by people like us, knowledge workers.

I am very... I'm mindful of the fact that I bu- I did build about 20 different bots, and I- Oh, yeah. So I effectively did- Did you put them all to work? Yeah. Did you give them all tasks? Yes. So I had it- Oh, . So I built an entire, what I felt was an entire marketing agency, with PR outreach, knowledge desk SEO person, accounting pers- all of that, right?

There was everything in there. Yeah. And the problem then is when the chief of s- I think the chief of staff then obviously starts talking to all of them, and you got conversations bouncing around all over the place, that's what's burning it all. Oh, you think that you're burning tokens from their internal- Communication?

That's an interesting thought. I never, I never looked at it from that angle. I thought it was really just itself, the workloads. But the, the chief of staff communicates all the work down to the team- Yeah ... and assigns work and tasks to different people. But that communication I didn't think...

if it does burn tokens, I think that would be pretty light because that's just simply... That's not going out and doing inf- doing work or inference, it's just communicating a task. Yeah. So it's basically like your chief of staff is giving a prompt to, to your actual working Grok bots- Yeah ... who do the work.

But when you've got 20 of them doing it, I think maybe- Yeah. if you... And by the way, I, I wanted to ask you this before. How did you come up with the whole org chart? did youhow did you get to that 20 and, how did you design that all? What sort of process did you go through?

So I literally did it in Claude and told it- Claude? Yeah ... so this is what I do, this is how I wanna do it. This is the type of, this is how I've shaped an agency before. Can you improve on that? And it literally came out with, "This is what you wanna do. Give that to the chief of staff."

Chief of staff then went and built all the bots and handed out the roles Nice So So you, you didn't actually build those. you just told your chief of staff roll the whole thing out. Yeah. And it set up the bots. created their descriptions, gave them the titles and everything.

Yeah. Yeah, I think that's the best, that's the best practice from what I've heard. To, to really just get... Set up your chief of staff, and then have your chief of staff set up the whole team, all of the routines and everything, and you just tell it everything that you wanna do. Yeah. So I'm- Wow.

Interesting ... I don't, 'cause m- my imagine- imagination then went wild with, okay, I can take a client and basically press a button and do everything. Like- Yeah ... I genuinely believe that... So p- prior to COVID, I ran an agency with 20 staff, and I genuinely believe that probably on your $200 a month platform, it would do everything that all of those people did.

Yeah. And probably better and more f- well, far more efficiently. Much faster. Yeah. Yeah. Better, faster, and cheaper. it's... I was thinking the same thing, Simon, that i- in our agency, every client... The first thought I had was that every client would get their own Grok Bot, but let's take it a step further.

Every client would get their own Grok Bot team. Yeah. Maybe your 20 or my seven, or whatever the structure is. If I went to a client and said, "I... We wanna be your entire marketing team, doing SEO, doing paid, doing, PR, doing, whatever. All the stuff that you do, we would, and more ... And more.

And- Yeah, sure. whatever you wanna do because you can replace your team of what, however many people and staff and head count and, payroll expense with... Now, of course, we would mark this up, but, we would get one $200 a month Grok Bot plan and build a t- and build a team, and we would do that...

we would do... And we would replicate that for every single client. I honest- And then probably- I honestly, I know you could walk into a, a medium sized or a local business and say, you could walk round that business, spend a couple of hours and go, "You don't need half your staff. honestly don't."

Already. 'Cause it will do invoicing. It did my invoicing for me this month, right? So I literally told it, "Plug yourself into my Xero." and it asked me a couple of questions, and then out went all the emails. Oh, it even sent the, the invoices out? Yeah. And it was accurate and- 100%. Yeah

it, it even, it even went to the lengths of in one of the invoices it spotted a spelling mistake Its own or something that you had done? Oh, no, something that I'd, in one of my, one of my services- ... I'd managed to spell management as management, right? I'd left a, an A out or something like that, right?

Yeah. And it spotted that and corrected it yeah So, wow. Yeah, these things they, they don't make... Even the small, the small degree of human error is eliminated, and it's happening much faster, and it happens 24/7, of course. It doesn't... Because their computers are in the cloud and you can... They can work through the weekend, they can work while we're sleeping and, ..

So it's, the only constraint is tokens here. I mean, if Grok bot at some point, I know they're gonna eventually have some kind of unlimited plan where, yeah, people are gonna really start to rebuild. It's not gonna ha- It's, it's gonna be bigger than just marketing, of course. People are gonna replace their finance teams, their accounting teams, their, their legal teams.

The, I think, I don't know, customer support. It's, .. And I, and I am worried about marketing roles too, because, it's computer use. It really can do what any professional can do on a, in a browser. Well, look at- And that's gonna mean going into, yeah, Google Ads, going into Meta Ads, LinkedIn. It generate...

I love the images that it generates. I don't even know what models it's using for that, but they look good. It does my shorts, it takes these long videos and c- chops them up into shorts. I don't know what's going on behind the scenes there, but if I want something changed, I just tell it, "Do it this way," and it fixes it.

And, - Oh, I I recorded, some of my thoughts this week and used your process and, uploaded 15, 20 minutes worth of video, and it produced the shorts. And the first bunch of shorts that it produced, I'd recorded the video as 16 by 9, like we're, you know, on now. And- Mm-hmm ... it then cut me out slight- You could only see half my face on the short, right?

Mm-hmm. And I literally told it, "I can only see half my face in the short. Can you please, you know, reorientate it so you can see me?" Done. Like, d- you don't have The amount of work that's doing to do that. Yeah, just the editing, the, the video- Yeah ... editing process. Yeah. So even, yeah, designers, videographers, it's getting- but you look at-

getting close to- ... if you look at me as somebody who's run an agency and understands all the roles and you don't need to understand a lot of everything into minute detail because if you take an SEO professional now, and we'll t- I know we're gonna talk about some of the work that I'm doing on Stitch it, Claude, etc.,

can go through page after page, pull out is there the schema? Is it in the right place? Is it correctly formatted? Is it consistent- Mm-hmm ... across your whole web property? You know? Yeah. And one, we know one of the signals is consistency 'cause you know, if you start contradicting yourself, the model will go, "Well, we'll ignore this."

So you know, that consistent signal coming from every single page in a site- To do all of that, we, we- Yeah ... we as SEO pe- you know, as an SEO person, I would've probably... The amount of work it would take to go through all those pages- Page by page ... and do all that It just wouldn't, yeah. You just wouldn't do it.

I think part of it is massive time savings, and another part of it is that you're doing work that you would never have done before. Because if I, if I had to go page by page through thousands of pages, it would, just would be a non-starter. I actually had Claude do the same thing, I think it was last weekend, because I caught one instance of a improper schema on a page, and Claude recommended, "Hey, why don't I just check all of the pages in the website?

Because this might, this might occur in other places." And I said, "Okay, yeah, go ahead and do it." It came back and it found, like, 34 pages with wrong schema, with outdated pricing, or with a reference- Yeah ... to, to a different page with a different entity here. And it found all these instances and it said, "Okay, well, do you want me to clean all this up?"

I said, "Yes." Done. It, and it did it in, I mean, it took about 10 minutes, but Oh my God. I mean, that's just going through generating the right schema, updating all those pages. So it's, - Well, I didn't, I didn't talk to you about the... So one of the other projects that I'm running at the moment for a recruitment business in Manchester that we'll, we'll come onto that probably in later Lives, but I got the opportunity to download all of their phone calls.

So they- Mm ... the, the f- the phone provider couldn't give me a bulk download, so the only option I had was to go into their platform, and you can see all the calls there, but they're all just a list. So you've got calls with- One by one? Yeah, one by one, right? So you've got calls- ... that are two, three, four, five seconds.

You've got calls that are up to an hour, right? So I've got a year's worth of data inside that platform, and I said to Claude, "Can you go through, just tell me how many calls in here are between one and five minutes, five and 10 minutes, 10 minutes and 20 minutes, and over 20 minutes?" So it went through quickly, and so obviously I'd, I'd already decided, me personally, I'm gonna ignore all the calls that are less than a minute, right?

Just to see what we've got. It then said- Yeah, that makes, yeah, that makes sense ... it came back and said, "There are 68 calls over the last three months that are over t- over 20 minutes." So I first said, "Well, let's download all of those." So it- Mm ... downloaded all of those then transcribed them and I said, "Okay, how many have we now got between, let's see what we've got, which is five minutes to 20 minutes?"

And there was another 1,400 calls in there. So look, and you and I know we want as much data as we can. Oh, yeah. There- Right? It's- ... there's gotta be gold in that. That's, definitely. So I down- That would be useful ... I downloaded, I got it to download all of those, which was another nine gigabytes of data, right?

So I then said "Have you got a model that'll transcribe it all for me?" And Claude went, "Well, this is, this is gonna be a huge task." So I went onto Astra instead, and I said- There you go ... "Okay," right? "I wanna, I want to estimate what this is going to cost me to transcribe it all, okay?" So, and it said...

So it then said, it measured the length of all the calls and how many there are and all of that, right? And it gave me for the 20-minute calls it was gonna be about $12 worth of tokens. And to do the whole lot was gonna cost me 40-odd dollars, right? Now I thought, "Well, that's pretty reasonable to say- That's, yeah.

... You c- imagine, well, you, you just could never, ever, ever, even conceived of doing it. Now- Mm ... it then, and this is the amazing thing, right? Without being asked, it then broke down the people the staff within the business- Unknown caller ... who... Hang on. Let me just kill this. Sorry. it broke down the number of people, who was saying what, which members of staff procrastinate too much and have too long a conversation.

It started saying, "This person here- Oh, no ... they could be cutting the length of their calls down by not jumbering on about, like, sports and stuff." See, you got sales training tips without even asking for them, huh? Yeah. Yeah. It's amazing. And you look at that and you just think, there are major software companies like Gong.

Have you heard of Gong? No. There's a whole category of sales intelligence where they they have s- software that is built to analyze these calls and to make sales coaching recommendations, and you just had ChatGPT just do it probably better- Yeah ... at a fraction of the cost. So, I mean, what's gonna happen to these categories?

These SaaS categories are gonna crumble Oh, it's ridiculous. It's like, so I, one of the services that I run for some of my clients is mass outreach and engagement on LinkedIn. So I like to engage with people, ask them questions, so to get a conversation going. And some of those reports that Claude has been pulling back out in terms of this is how many new connections the person's got, this is how many conversations they've got going, this is the, these are the types of words and m- phrases and questions that people are responding to and engaging with, and it'll say, "Here's all your best words.

Here's your best questions. This is what people are answering. This is what's working, this is n- what not, is not working." And then it'll go, and I have built a skill for this, right? But then it will say, "This is the next steps, and these are the messages you need to send next. This is your next messaging threads," et cetera.

And it's, wow, you know? Yeah. You just, data that you could never, you couldn't have done it. You, even physically as a person going through it, you would not spot the patterns. Just imagine if couple of years ago, if you wanted to give this to a, an Upwork worker at $4 an hour, it would still take them, like, 100 hours, right?

Or, I mean, maybe more- Yeah, easy more ... for this kind of stuff. Yeah. And it would, and it would probably go for two or three or four weeks. So, I'll give you one more example and then, and then let's pivot into the main topic. I went into Astra last night, and you know that I'll be speaking at Brighton and will, you're gonna be there, too.

We've, we got your ticket. There are 128 speakers at Brighton, so all their names and profiles are on the website, on the conference website. And so I thought, it's time for me to start to do some networking with the speakers. So I went to Astra and I said, "Go to the Brighton site. Here's the link. I want you to go and research every speaker, and then I want you to build me an out- a full, comprehensive outreach strategy for reaching out to these people.

What should I say to them? How should I engage each one? Enrich their emails. Find their email addresses if you can. Find their LinkedIn." well, the Lin- the LinkedIn is a, is an easier one because those were linked from the profiles. Yeah. "And bui- build me an entire outreach strategy." And it came back.

It took... it did burn a lot of credit, so it actually ran out. I had to wait till the next morning to finish the job. But 'cause it, I, I, ex- my session limits got expired, but it came back with something just incredible. And now I just need to hand that... I'm probably gonna hand that file, I got a huge Excel file, and I might hand that to Grok Bot now to actually go and do the, the outreach work.

'cause I think overall I still think I have the most tokens in Grok than I have anywhere else. Well, I- Obviously we're not gonna give Grok- So I'm, I'm doing, I'm doing something similar for clients. You know, we talked about doing PR and podcast outreach for a couple of clients. I'm running that on Grok Bot, which is then going, finding a decent podcast that they could well be booked onto, - Mm-hmm

doing the outreach, crafting the messaging, saying what our positioning is and, you know, what we would like to talk about. All of that's happening automated on a daily basis, like, just five or 10 pieces a day just ticking away, but the clients are getting booked on without me doing anything. Yeah, it's amazing.

I need to start doing that tomorrow because I need to start getting... I wanna start getting, more podcast guest appearances. And yeah, 10 a day and even if your success rate is, like, 5%, if you can send those out, you, you'll get, you'll get a few bookings a week, and that's, over time, over weeks and months, that's gonna have a huge impact.

Because as we talked about in a, probably in a previous episode or maybe offline, these are actually really valuable citations that we're building. Because every podcast that you appear on is going to be, most likely, it's, it's gonna get published on Apple and Spotify, it's probably gonna get published somewhere on YouTube, it's gonna get picked up there.

It's probably gonna get published as a recap blog post of some sort or show notes. It's gonna get picked up. So basically the distribution, the same way that I'm distributing the GEO Show to about five major social media hubs and our website- Probably every podcast is doing that too. So for one podcast appearance, maybe, okay, you get on for 30 minutes, you also have access to their audience.

But you'll... You, you might get five high quality citations out, out of e- every single one of those. Yeah. And you're, you're all, yeah- So it might, it might be the best bang for the buck in terms of if just pure citations alone But there's... You, you know, you, you talked about other industries. The PR and outreach industry in terms of booking people onto podcasts.

When I was first talking about this, I was looking into how do I do that, and some of these services are charging 300, 400, $500 or more just to book you onto a podcast. Like- They're, they're toast ... that, that's now not a thing. They're toast. Yeah. Yeah, there are a lot of people that do that. They'll represent you and try to pitch you.

I get a lot of emails from these people that are... now that the GEO show is back up, I'm getting pitched. And I've responded to a few of them and said, "Yeah, here's a..." Actually, I, I send people a 15-minute Calendly link because before approve, any kind of approval, I wanna meet them one-to-one beforehand just to see, what they're like really.

And then, and then usually I'll accept them, and then we'll, we'll book a time after that. But I think the podcast outreach stuff is both a great way to access the larger audiences, because my podcast audience is tiny. I mean, really tiny. It's probably me and you and a few other people right now, Luke.

But I can access bigger audiences, I can do the citation building stuff. And then even if things go well, the next step is, "Hey, how about we set you up with a free GEOforge plan? I, I'll give you an extended trial. Why don't you test it out? Maybe you're an agency that you can think of some clients, or maybe, you would want it for yourself.

Or maybe you can refer us to somebody. But here, take it for a spin. Take, take an extended trial, and let us know what you think. Start building the knowledge base. Set up your first piece of content." Yeah. "Connect your WordPress." So this also could be a great a great method just to sell basically.

Oh, 100%. I had this agency coach, a guy named Jason Swenk, and he has this podcast it's called The Smart Agency Masterclass or The Smart Agency Podcast, but he's been doing it for more than 10 years. He sold his agency in the early 2000s, and then he went into and started doing this podcast And he has, I think he has, like, in the, in the range of 40 or 50,000 audience size.

It's massive. Yeah. And I, I, I finally got into his show as a guest after, a, a long time trying. And then on the, on the actual episode after we stopped recording, he said, 'cause he does a lot of consulting, agency owner consulting, and he said, "The number one thing I'm seeing working right now is podcasting."

you get, you invite a guest who you want to be your client, you invite them onto the show. It's a soft ask. You're not asking them to do a sales call. - Yeah ... you're not, you're not coming at them with any kind of sales pitch. You're just saying, "Hey, I have this audience. I'd love to give you access to the audience.

I'd love to pick your brain." So you have a high success rate. They come on the show, you record, you, you establish a great rapport. You stop recording, you have that conversation, and the next thing you know is, "Hey, why don't you take GEOforge for a spin? I think you, you can really-" Yeah. "... it's gonna open your eyes.

Let me, let me set you up with an account. I'll do that tomorrow, and then I'll set you up with, Tzvi for an onboarding or something." I'll bet you, I mean, that, that's really what I should be doing, 'cause he said, a- and this was, like, three years ago, he said that's c- these guys are converting, some guys are converting up to half of their podcast guests- Wow to clients. It's, amazing.

Vaud Simon, how about we get to our main topic? 'Cause I'm, I'm dying to hear about what you've been doing with Stitch. Yeah. Absolutely. So- So I wanna, yeah ... tell me more ... I wanted to give you... We talked in the previous episode about setting up a test, didn't we? So we're gonna- Mm ... we want to see if... we're not manipulating results, but if we do everything that we think works and we, you know, take the results of that survey that, you know, we had the argument over, do you need a lot of reach on social?

The answer being no. It looks like, you know, once you get a level of engagement, the proof is it exists rather than it's a, a huge piece of content that is engaged with massively, right? So taking that on board if we do what I f- well, I'll, I'll show you. Can I, if I present my, show my screen? Yeah, go for it.

Mm-hmm. Let me just check there's not too much. I think I've got it right. Share screen. Da, da, da. This one. Should be able to see GeoForge. Let me know when it's- No, I'm sorry, it's on me. I have to, add it to the stage ... oh I always forget that part. But here it comes. So you got it, yeah? Yeah, it's up on the s- it's up on our sh- shared screen now.

So if we just go back to, first off, if we start with the prompts, okay? And we had a look through the prompts that we're running for Stitch, and one of them was "Is sending bulk WhatsApp marketing messages to customers compliant with UK data protection and telephone preference rules?" Now, this talks to a whole compliance piece in terms of its mentioning telephone preference service, UK data protection, obviously what Stitch does in terms of WhatsApp messaging, et cetera.

So we thought that'd be good. That's the first one I wanna test with this methodology. So I then went into Content Forge, and I'm struggling to see it 'cause I've got me light on here. So i- into the recommendations- ... and I created my own recommendation for that, and it's a- it's gone out of here now because I've created it, right?

And then I put it into the pipeline and published it. So you'll see it over here. "Is sending bulk WhatsApp marketing messages compliant?" Right? So that's that piece of content. So- Can, can you open up, I just wanna see the content quality audit on the right. I wanna see the, information gain, the accuracy.

Okay, that's nice. So that tells me right there accuracy 10 is great. 9.5 on information gain. So it, it did a great job of enriching this from the knowledge base- Yeah ... with all those recorded sales calls, right? Okay. So I did- Excellent Sort of cheat a little bit, right? Because what I did was I went into Gemini, Claude, Astra, and asked it all about compliance and WhatsApp messaging and the ICO and got three or four different answers.

Then I created an article, I passed it over to Paul at Stitch, got him to put his own take on it- Mm ... and then put that into the knowledge base. Okay? So I've, I've tried to hit notes in several rather than just- Gotcha. Yeah ... yeah, so not just ChatGPT or not just Google AI, etc. Mm. Oh, one thing while we're talking I saw today while I was searching on Google on my phone Certain questions brought up just the AI.

So instead of going to a search with results plus an AI overview- ... it forced me into the AI chat with no result. The AI mode. Yeah. It forced me- Yeah ... straight into that, which was interesting. But then- I've been hearing that they've been doing a little bit of this in the wild- Yeah ... where people go to regular Google and they get sent straight to AI mode.

it- to me this is such a f- clear forecast of what's coming. It's just a question of when. Yeah. Yeah. So that was just a, an aside, but if we go back to this piece, so that's- Mm ... your piece that got created, and then that got, published. Is it a, is it an FAQ f- style, FAQ format? It looks like it- Yeah

which is good. Yeah, I did- Is it a question, answer, question, answer? Yeah. Yeah, I did it, I did it deliberately as an FAQ. So I then went into s- so I published it on Stitch's website. So if I go to their site and go to the blog, and I go here, this is the blog that got published. Now, the first thing you'll notice is this is not the same as what GeoForge produced, because I've done a little bit of extra work on here to try and give us an, an added advantage.

'Cause what I wanna do is compare GeoForge, obviously you've got the information gain, plus you've got, well, this is an augmented version, which I did with Claude on top. Okay? Okay. So I then I created a video to go with it, and again, the thumbnail for that is the same title. So this video is on their YouTube channel and is fully, fully tr- I haven't finished this piece of work 100% yet, right?

But that- Is sending bulk WhatsApp messages- ... that, that's played in there. The first thing that's spoken is sending by bulk WhatsApp messages compliant, et cetera. The second piece that is spoken is the answer, and then it's got a seven-minute explainer right behind it. Oh, is this a is this a Gemini, a Gemini Notebook video?

Yes. So you, you created a script, you fed it to Gemini Notebook- Yes. But then- Yeah ... then I took it from there to ElevenLabs using the the ElevenLabs API key with Claude to put it into Paul's voice. Yeah. So we have a rec- we have a recording of Paul's voice, so if you, if you listen to it- BTS limits apply strictly to live sales and marketing calls

I don't know whether you, you probably can't hear it as well as you would like to. I, I, I can hear it a little bit, yeah. Yeah. But- It's certainly not the default, these default AI avatars that are in there. No. And the, and the concept was, I think, I wanted to get away from necessarily can I give it anything that's not AI slop, right?

And- ... maybe the Gemini video on its own might be classified as that, right? But this is all- Yeah ... one, 1% stuff. We got a one- can I stop you for a second? 'Cause I have a couple more questions on the video piece. I think this is a really interesting play, because you've already created a citation for YouTube that hopefully will get picked up here.

You took, you took the article, and you... T- tell me which of this I might not be getting right. You gave the article to Claude and said, "Give me a video script of about six, seven minutes," right? And then did you- I, I gave it, I gave it the blog post, and then I said- Yeah ... "combine this script, comb- combine this knowledge that we already have with what you know about the client."

So I've got a project in Claude about Stitch anyway. Okay, so it's doing a little bit more. And then, "Put it into Paul's tone of voice as well, and then give me a script." Okay, so you got... Oh, that's even better then. You, you enriched... You, you converted the article into a script, but that script is enriched with, with Paul's voice and with the context from the project- Yes

in Claude. And then it comes out as a, it comes out as a script. So you have a TXT file or something, and then you create that Gemini notebook as a... And you give that script as the source, the only source, right? Correct. And then you go into the video and just say, "Create, create a video with that just using this exact script," pretty much.

100%, yeah. And then it does, it does it as... That's the same thing I did with the video that we did on our big analysis about social you know, the, the social engagement influencing citations. Yeah. I did the same thing, and it worked like a charm. the only thing I didn't do was, have the ElevenLabs, my ElevenLabs voice narrate, but that's gonna be my next project.

Yeah. You need, you need to spend about 45 minutes to an hour recording your voice for ElevenLabs, and then it'll, it'll get you hopefully. Oh yeah, I'm sure it will. Yeah. Or close enough. Oh, excellent. Right? Yeah. But, so then, then I published it on YouTube. - Mm ... I did give... Hang on, let me just see if I can go... and then go to Stitch

If we can find it. Hang on. What did w- what did we title it? I wonder if it ranks at all. Give me two seconds. Yeah. Why don't you just search for your title? No. Well, that's what I'm gonna try. Yeah, I don't know whether it'll do- Yeah ... anything like that. Oh, there we go. Here we go. Here we go. Right. Is that you number one or is that an ad at number one? That, that's that's sponsored, right? So- So you're number one?

Yeah, so I'm number one, right? Congratulations. Without trying. So you're still able to rank a YouTube video in 20 minutes. that was your original claim to fame and now you're still doing it, but you're doing it now with an AI in a, a souped up AI process, but- Oh, yeah ... it works But look what, look what else is there.

Other Stitch videos. I don't know if we've got any others down here. Well, obviously we're not that far down. So you're, you're actually top three, huh? Or top- Yeah, top three, right? Without trying. Oh yeah. Well, the third, the fourth one is another sponsored link I think, but- Oh, right. Okay ... you have the top two.

Yeah. Yeah. Okay. So anyway, this one can you see, look, published one hour ago. Yeah. And it's only got one view, but it ranks, it ranks number one. So- But your second one had 37 views. I don't know when it was published. Yeah. Three weeks ago. So it's had 37 views in three weeks, so it's not a- amazing, but that's not what we're trying to achieve here.

And there's- Unless those are 37 customers that have gone to and filled out and converted. Well- Probably not, but... you never know. - Yeah. Maybe there's one or two ... so the video is there and it's got its description, etc. I've got to do a bit more work on this, right? Because I want to link this back to, for example, the LinkedIn article that I've produced, etc.

Right? Mm-hmm. So that's another piece that we're doing. But- Yeah. Yeah ... so then you've got the video, you've got the key takeaways. What I also did do, which might be worth doing, again, we're testing, I have dropped some other imagery in, as you can see. Now- ... within those images, I have put metadata as well.

So I'm trying to back this up with not just, here's a chunk of text. I've broken it up- Mm-hmm ... with s- these are like, I feel like section titles. So not only have I got a non... These are non-AI images. They are, they have metadata in them to reflect the titles and the content. So you know if you were going on a YouTube and you would have your titles and pa- pieces of the video labeled with questions and etc.

on it for timestamps. I'm trying to timestamp the article here as well, right? And- Mm-hmm ... we're not saying this is gonna work. We're gonna test whether it works, right? So what I then did, and based off your information, which said YouTube videos are not cited in ChatGPT, right? Which is one of the- Right

one of the findings, right? Yeah. So I then, I then went to, if I go to LinkedIn And I go to Paul's profile. So if I'm looking for Paul Gander. So this is... Oh, where is he? Paul Gander. Right. So this is Paul. If I go to... Hopefully I see his newsletter So I then started a newsletter for him, - Oh, here we go.

Yeah ... titled- 105 subscribers. Good deal ... right. So I, I started this an hour ago as well, so I posted that video an hour ago and I've started this an hour ago. Mm-hmm. So he's already got 100 subscribers to his newsletter. Guess what the first article is? So the first article- Yeah, of course. Yeah ... right? So the the in- the, the assumption then is ChatGPT does pick up articles from LinkedIn, from Pulse and newsletters.

That's what this, the data shows that, yeah, ChatGPT loves LinkedIn. It doesn't love YouTube, but Google AI Overviews loves YouTube, so you gotta do both. So, okay- YouTube for AIO and LinkedIn for ChatGPT ... so then I, I obviously I had a, a metadata enriched image to the top, a non-AI image. Mm-hmm ... I've got the title, which is the same.

It did start feeling a little bit spammy, right? Or keyword stuffing by having it the same, the same. But that's what we're gonna test. And then- Well, let me make a quick comment here. the title of your LinkedIn article is also the subject line of the email that goes out. Right. So think about what...

So this is, to me, this is very effective because if it's relevant for somebody who has subscribed, to me, that's a very clickable subject line. Yeah. Because if- And then- ... if they, if they're wondering, they're gonna wanna know the answer ... and I did this in a Q&A style as well. So I did, there's my question and I, I physically...

Now, I can't obviously add metadata or schema into LinkedIn, but what I'm now saying is, can I put the word answer, right? Oh, yeah. We don't know whether we can or not. Can I put the word answer and then put the answer behind that as the first paragraph? Maybe that helps Well, that's, that's exactly a best practice for GEO because GEO normally cites the content that is at the top 20% of the page, and they're looking for the direct answer right away.

Yeah. So the best thing that you can do is exactly this. Get ... The first word of this article should be, "Answer: yes," because that's why people are clicking. The first thing is, i- am I violating or am I compliant? And then I'll read into the details later, but I think, spot on here. So then the- There's one thing that I think you might have missed here, unless, it's happening down the page, but you can embed your YouTube video right inside of this article.

Y- you mean like this piece? Oh, okay. So you put it down there. Yeah. I always do it at the top, but the- Well- Okay. So I- Appreciate it ... I did it, I did it a different ... I did that, and then I did a part of the article, and then I dropped in the YouTube video further down. And then I also- What it looks like.

Yeah ... hyperlinked it here, linked to book a demo, and I actually- Mm ... linked, back ... Oh, why is that? Oh, it's not letting me go out of this. Oh, there we go. Oh, I'll have to check what that, where that's going. But- Yeah ... it's ... That, to me, is probably quite comprehensive. Yeah. And then obvious- Now you can do this every time.

Every- Obviously on, on top of that, so the other thing that I did build, you, you'll like, you might like this. If I go to tools, my tools, I built a tool suite on Stitch. Yeah ... and I go into studio- By the way, this, this should be the real Stitch website. It looks so much better. And I go- You wouldn't wanna mess with that now, but yeah.

Yeah. So I built, this is my s- my image studio. But if I go here to social, obviously this is behind a login, so, not anybody on out in the web can start posting onto the Stitch page. I might actually make, make this... Now that we've done this, live, I might have to make this, the password, fundamentally a bit more secure.

But if I go back to that article and I grab that, and I copy it, and I go back to my studio that I've built. If I go here and I go fetch, it's, it'll bring out, this is obviously a Claude skill that I've built. So this brings out all the takeaways from that article, and if I click generate pack- But those are all the questions that you've answered, right?

All the FAQs. Yeah. Kind of the people also ask, yeah, a bit like that. Mm-hmm. I was one of the fir- first people to be using that back in- Yeah, I know ... whatever, 2019. Which by the way, you could also, you, I mean, you could also go to Google. If you take that prompt and put it into Google and then scrape out the people also ask, then you have your whole outline for the FAQ page- Yeah

presumably. If you really wanna win on Google AI Overviews, I think that's the way to do it, and then you build your video script off of that for YouTube. Yeah. So you, you mean if we go... So if I go here, and I take that, and I go here, and I go Google And I go, put that question in here. Yep. And then I go down to, - So do you have a...

Who's... Yeah, you do. Yeah. Yeah. So let, let me just- Maybe give your people also ask. Yeah. Let me make this a bit bigger so we can see what we're doing. And then- Yeah, that's, that's- But the other interesting thing you've, y- I've probably showed you this, but you see- Yeah ... these questions people also ask. If you click this- You can keep expanding and expanding them, right?

But if you click this and just keep clicking it, and keep- Yeah ... clicking it and rejecting, eventually, and I'm just clicking it like 20 times, you get all... You get everything. So you get all of the- So what's it actually doing? W- i- is it just trying to f- find d- slightly d- derivative questions off of that main question, or what?

No, I think I j- it's 'cause I'm- What's happening? I, I don't know why it's doing it. I don't know why, but if I keep clicking that, I will end up- Keep going, yeah. This is what, this is what I used to do with c- clients for SEO, right? We'd go in here- Yeah ... and we'd, we'd just ask the question, and we'd click and click, right?

And obviously you could get a bot to do this now, but you... can you see all the subjects that come out? Right. Well, now we're at, what, like 100 or something, right? Yeah. But if I open, if I start opening- At some point they have to start repeating, I guess, or- Yeah. If I start opening some of them I d- I can't see any of these that have got a video in, right?

So I- Oh, okay. Mm. Right. What... So s- some of these- Mm ... when you for example, I'll try and give you one live, right? If I go how to install patio doors, right? And if I go down to the overview here, and I bring a few of these up- you'll have some YouTube embeds in, in here, right? Then, then there might be some videos.

There normally is, but it, it keeps changing, right? Mm-hmm. And I can't, I can't actually see any vi- normally there would be loads of videos in this particular query, which is- that's a discovery then, that's dropped from there, by the looks of it. Okay. But you still, at the very top, you still have the three video results.

Oh. Yeah. So this is separating it. So you, you can win those, because what, January? The first video is January 2015. I know, which is mad. That, that's 11 years old. I mean- 2015 ... I mean, installing patio doors hasn't changed that much, but if you did one now, that's good. So yeah, we'll go- It'll go number, it'll go number one.

It'll be there, yeah, for sure. So- And probably there's good search volume by, a- around- Yeah. I mean, how to install patio doors, there's probably some decent search volume So I've now- I've jumped back to my studio now, 'cause you know we pressed fetch. It's written me some articles, and then it's also built me a ton of social content, right?

All of which is from- Ah, yeah, yeah ... all of which is from that one article or that one blog, right? Mm-hmm. Now, if I go upload and schedule- You're gonna use your, your Blo- not your Blotato, the, - GoHighLevel ... yeah, your GoHighLevel to do all the scheduling, huh? Mm-hmm. Yeah, so that's- so that will schedule them all out, but it also knows, 'cause it's talking to Claude, it knows not to just post them all in a row, it knows to put one on Google Business places, it's putting one on Twitter, one on, Instagram, one on Facebook.

They're all formatted differently. They're all different, they're all different piece- Yeah, they're not all duplicates, huh? Yeah. Yeah. Each one is a little bit tweaked for the platform. Yeah. So then th- that whole process, that's what we want to know whether it works or not. Yeah, yeah. wow, that was a lot.

Let me see if I can try to recap this. And I'm gonna do, I'm gonna do the, the, the poor man's version of this, assuming that we wanna build s- we wanna have a high-quality article published on our website, we wanna have a YouTube video that will hopefully win a citations in Google AI Overviews. We also wanna have a LinkedIn article that will win citations in ChatGPT.

And let's just, let's just draw the line there before we think about the mass social media distribution. We start by going, we, we start by taking the prompt, and yeah, we are a little bit trying to g- to game the system, but just a sec- Well, we are, we, we are- Let me go to the window ... we're looking for a knowledge gap, aren't we, to start with?

Yeah. Okay, so we, we wanna win this prompt. So we, we take the prompt and... A- actually I take a step back. Can you go into GeoForge? There's something I wanted to point out, because there is a, a tool in Baseforge for interviews. So if your, your client, Paul, definitely has a, a very, well-informed opinion about this topic. So if you click generate a topic, and you paste in that prompt- Oh ... the exact prompt here

Yeah what you can do is and hit generate hopefully this'll be a minute or two. The, .. Did it come up? This one, Navigating the 2026 PECR- Yeah, yeah ... Enforcement Landscape. And now click, now click Generate Questions, the button there, yeah. Okay. And now it's gonna generate 10 questions around this topic for an expert to answer in an interview.

So now let's click Approve Questions, just, hopefully they're the right questions. Approve them. And now on the right, do you see the Start Interview box? Put in Paul's name and his role And now switch it from text to voice. You see that toggle? Voice. Yeah. And now what you wanna do... Wait don't click yet 'cause we're gonna...

Unless you're ready to start the interview. Click get the share link. Yeah. Now, if you click that share link and you ping that over to Paul on WhatsApp- Yeah ... tell him, "I, I need... Hey, Paul, I need 10 minutes of your time right now. 10 questions about WhatsApp GDPR compliance." Please, wherever you are, take your phone.

You could be in the car, it doesn't matter. Click on this link and start the interview. So let's start the interview just to see if you, And hopefully we can pick it up with the audio. Now, you can click start voice interview. Hang on. I'm just sending it to Paul. There you go. It's gone. 'Cause otherwise- Oh, okay.

Great. Yeah ... I'll forget Grok is not, Grok is not working for me on this piece. But if I do start voice interview. Yeah. So let's assume now that Paul is gonna, is... This is Paul now. Now click tap to start. Now listen to what happens. Oh, you have to allow that. Given the recent alignment of PCR fines with UK GDPR, what specific patterns of instigator behavior is the ICO currently targeting when businesses use third-party platforms for WhatsApp broadcasts?

I'm not qualified to answer the question . But yeah, I get it. Really good. Yeah. So basically, I don't know if you've seen that feature before. It's, it's, it's amazing. I'm thinking about doing this live- No ... on the stage at Brighton, by the way. Right. Well, I'll, I'll tell you, me as a user, I looked at the interview tab, and I, I pressed it, and I presumed it wanted me to upload interviews, not create an interview.

Wow. Okay. Well, I'm glad we, we got to this point here. This is... If you have a topic, so the, the most direct thing we wanna do is we wanna close the share of voice gap around this topic. So we put that exact topic in here to trigger an interview. You give that link to your subject matter expert, the client.

You tell them, "You don't need an account here. You can do it on your phone. It's probably even better to do it on your phone." And it only takes about 10 or 15 minutes. It dep- it depends how much you wanna talk. Yeah. AI is gonna, is gonna read through these questions. You can look at them in advance. You give your expert answers.

You give answers that are not necessarily gonna be found all over the web. They have to contain your opinion, your experience with the subject, your firsthand knowledge. Make sure that you supply information gain. And if you do that, this transcript gets immediately uploaded into Baseforge, and then, only then, you go and generate your topic in Contentforge, and you t- and then you tell it...

Well, actually, it should, it should draw specifically from the, the knowledge base file, so it gets this information gain from the interview that just happened. And then you've got your article with information gain, and then you go through that whole process. You publish it. You take the topic and, .. Well, I mean, you can basically publish the article on the website.

You take the topic, you go to Google, and you, you scrape out all the people also ask. And then actually, the best thing to do is really create the article from scraping the people also ask questions, top 20, and then building your FAQ page exactly on those questions, and then convert that to the YouTube video, publish the YouTube video, convert that to the LinkedIn article, publish the LinkedIn article.

And then do that for all of those 30 prompts one day at a time, the next. And if we do that, Simon, I'll bet you we'll be here in 30 days, or maybe 45, and we're gonna see a big share of voice improvement. Because what we've done is we have- We've attacked the prompts from the, from exactly...

We, we're going exactly at the prompts. We're gonna publish on every single prompt. We enrich with the knowledge, with the knowledge of Paul using this interview app, and we've converted them into YouTube videos. We've converted them into LinkedIn articles. We think that we're gonna win citations in Google AI Overviews from the YouTube videos, and we're gonna win citations in, ChatGPT from the LinkedIn articles.

And, I don't know if the actual, Stitch blog post is gonna perform well, but I think this is the winning playbook for Stitch, actually. Yeah. We're, you know, we're doing it live. We're gonna see whether it plays out. I'd, I'd love to be in a position where, you know, you're at, Brighton and there's some sort of results that are already showing.

Yeah, yeah. We got a, a less than a month to go now. We gotta make something happen here. But this is, I think this is a, a great workflow. Yeah. And by the way I'm running 90, 80% of this right now, I'm running, I'm running through GrokBot because I'm... What I'm doing is I'm just take, through the podcast, I just record into a pod- into a podcast, and then that goes straight to GrokBot, and GrokBot, publishes it to YouTube with a with an optimized description and title and thumbnail.

It publishes it to Transistor- Yeah ... so that distributes it to Apple and Spotify for podcasts with show notes and everything. And then it also generates the LinkedIn article, which the I, I then go in and approve it, and then it sends it out with a posting message. And so I'm, I'm actually doing the same thing without...

Ironically, I'm bypassing GeoForge, our own platform- ... because I wanna just inject the information gain straight into a podcast- Yeah ... instead of writing an article. But I'm still publishing the article later, which is basically just a big transcript block because I know that no human is gonna go to those pages and read a f- you know, like a 20-minute long transcript of a podcast.

Nobody wants to do that. Did you- But the AI bot will do that. Do you then publish that as a... You obviously publish it as a blog onto GeoForge, and then include the video and then the transcript as well? Yeah. Yeah. If you want, I'll share my screen and show you. Yeah. All right. So let's see. Let me get to the right place here. GeoForge. Oh, okay. I'll start, I'll start here

Is my screen showing up? It is now, yeah. Okay. I have a new p- I n- I have a new hub page called The GEO Show. We need to have our logo. The podcast logo should be here somewhere. These are the links to Apple, Spotify, and YouTube. This was today's episode from earlier, and this is what every podcast page has.

I don't even bother with an image. We have an embedded audio player here from Transistor. We have a summary with key takeaways, and then w- actually, what's missing usually they, have a, a set of FAQs, but here's the full transcript here. And then that's it, basically. let me go back 'cause I might have to, I might have to slap Grok Bot on the, give Gr- Grok Bot a little talking to today.

I'm def- I'm definitely gonna have to cut the length of my f- you know, the format. The trouble is, once you get over a certain length, the files get too big, and it just takes too long to process it. I don't know that the- Oh, wow ... obviously, the benefit is a huge chunk of content, but you could've split that into two or three episodes.

Yeah. w- my podcast episodes are normally 15 to 20 minutes, and that's, it's not too bad. These LinkedIn Lives that we do, now we're at, we're at an hour and two minutes. And by the way, I'm gonna have to wrap it soon, but those take, those are a lot harder when I do the same workflow. They're a lot harder and a lot longer to process.

Yeah. But this is typically, it also creates its own FAQs here based on the transcript, it creates its own FAQs, not that many, but a few. And then we have notable moments, and then we have the full transcript here. So this is entirely for AI bot crawling, not for humans at all. The part that's for humans is this, is, the YouTube video.

So this is gonna be... Let me switch over there. This is today's YouTube video, and, we have a really rich description with timestamps and everything. We have our thumbnail image. We have a nice title. It also goes to Transistor like this. And b- by the way, today's top story was that Profound now has more than half of the GEO tool market, which is big.

But it has its own episode artwork, and it creates these, show notes with these little, nice little emojis and stuff. It's all done well. And the last but not least is it goes to LinkedIn. Let me go over there. And if I go to article, this is the part that I have to approve. So, so far everything is done automatically without my approval other than approving the thumbnail images.

Now, if I go into my drafts for the newsletter, this is in draft. Profound owns half of GEO. The market is still tiny. So there it is. It's got my image, my title, my embedded YouTube video. It's got all the stories here exactly as I want it. The everything that I covered on today's podcast. So now the last thing I do is I guess you're not gonna see this, but I'm gonna go to Grok Bot and say, "Ready to publish LinkedIn."

Ready to publish. Like, you, you imagine, imagine what an agency- And then we're done ... would charge to, to do that on a daily basis. Okay, let's say you are providing a 15-minute video 20 times a month, i.e., Monday to Friday, four weeks, and you're handing it off to an agency and you're expecting them to do all of that.

That'd be thousands. Yeah Well, I can tell you s- I can tell you something, Simon. I pitched this as a service this week and, and I got a yes. Wow. This ex- this exact workflow, I, I called it, the Daily Content Engine is the name I gave it, and it's, it's actually not GEOforge. It is a client that's willing to get in front of the camera for 15 minutes a day with a brief that I provide with an intelligence brief with talking points.

Yeah. So all he has to do is he has to review it, and he has to formulate his own opinions and read through those stories and layer on top his, his expertise, his knowledge, his commentary. He records for 15 minutes into script. He hits the stop button. He pings us on Slack, and he goes on about his day, and in two hours from then- Everything

two hours from that moment, we're live on Apple pod- Apple Podcast, Spotify Podcast, YouTube, LinkedIn, and on his website with a blog post. And we do that not once a week, we do it every single day. And, he's a, he's a lawyer in Louisiana. How many of his competitors are, are doing 5% of this?

No. He's gonna dominate. If he does this for three months, he will flood the zone. He will own it. He will own the space, won't he? Absolutely. Yeah. Yeah, and he believes it. So I said, "Look, you've gotta, you've gotta do, you've gotta do your part. Your part is that you show up every day ready to record come rain or shine.

We're gonna give you the brief every day, and you've gotta open it, and you've gotta deliver. You're the talent. you're, you're the actor here. We can't do it without you. If you do your part, we, you know, there's gonna be massive benefits if we do this every day. Your competitors are still putting billboards around the city and doing stupid expensive TV ads, and forget that.

You're gonna be in everybody's feed all over YouTube, all over, Facebook and Instagram, LinkedIn. Everywhere they're turned, they're gonna see you." And, and anytime somebody gets injured on a boat, which is what he does- Yeah ... it's like, "Where's that guy that I keep seeing all over social media?

That's, that's the guy I'm calling." 100%. Now I've got load- loads of the clients that I've built their LinkedIns up to 15, 20 plus thousand people. They're all now going, "I've got this huge audience. I'll have one of those newsletters and now I'll do exactly..." They need to do what we're talking about.

Oh, yeah. The LinkedIn newsletter is like a ... It's like one of the best kept secrets in marketing right now. Because you have 100% deliverability into the inboxes of all of your subscribers, and if you c- if you start putting out good content, your subscriber list is gonna grow naturally. And you don't have to worry about spam filters, you don't have to worry about deliverability.

And if you publish every day, it's ... the list is gonna grow and grow and grow. And, and by the way, LinkedIn does a, a lot of the upfront work for you by promoting your newsletter to all of your current followers. Well, why wouldn't you have- So- ... part of your campaign just inviting people to come and follow the newsletter?

That's it. Well, that's what Grokbot should do actually. Yeah, yeah. Because I don't wanna ... That has to be done one click at a time, but that's a Grokbot task Hey, by the way, I've noticed that Grok Bot is getting kicked out of LinkedIn a lot, and LinkedIn is really pissed off at all the- Oh, yeah ... the bot usage.

But I feel like we're maybe in a window where LinkedIn might start to really, cut off all these agents that are using it. I'm a little bit worried. I, well, I would talk... I was talking about this six months ago in terms of the trouble is, if you put a post up with certain words in it as bait, you get loads of comments, right?

Just because- Mm-hmm ... the bots are commenting on your post because, you know, they're looking for SEO talk or whatever, and you- ... you start putting things in about AI and what we're talking about, and they, they get... They're slurping it up to just send an automatic reply. Yeah. I understand LinkedIn's position because if LinkedIn gets totally overrun by bots and by AI comments, spam, the platform- They're done

is gonna, the platform is gonna crash and burn and it, it's gonna get... It'll be game over for them. But at the same time, if they block the bots, then, I don't know, think of how much engagement is gonna drop because now I don't wanna... I actually don't really wanna go in and spend an hour or two hours a day on LinkedIn and commenting, and I just don't have the time for that.

So I would give up on LinkedIn. I would start putting my efforts towards YouTube, towards X. Yeah. And maybe I would just start to, forget about LinkedIn. I, I don't know. It's, they're between a rock and a hard place, I think The, the interesting thing is how, and maybe this is another episode, well, it will be 'cause we're about to wrap up, but, - Yeah

the way each of these AI platforms are ring-fencing the tools that they're using and where they're pulling their information from. Like in your example, I couldn't believe that there was no YouTube citation in ChatGPT. That has to be a executive board level decision- Yep, it definitely does ... to go, "We're not letting that in," doesn't it?

Yeah. That's why I was, I was surprised to see that they, that they killed S- Sora, their video platform. Because if they had nurtured that- and eventually if Sora became a actual legitimate heavy, heavyweight alternative to YouTube you know, like a TikTok basically, if it if Sora became a TikTok, then they would have their own video inventory to pull from for those citations, but now they don't.

So I think that YouTube citations are a very rich way for a lot of different prompts. These are gonna be great ways for people to quickly get their answer, and, ChatGPT is, is blacklisting it or something. But they don't have an alternative video platform of their own to substitute in, unfortunately.

So now they're... I don't know. I don't know what they're gonna do. But I th- they might be kicking themselves because they're lacking a native video platform and, and that's missing. In some cases the video works much better, than a long text answer. Yeah. May- maybe they get to the point where they just ingest video themselves and then use that and serve it within the results.

Or maybe, maybe they would even create a video in, in enough time. And we can- They'll just take your answer and quickly spin up a script and create a video. It will go, like obviously voice is gonna be huge. So- Mm ... like, look at the kids. All the kids are using voice notes all the time and- Yeah

voice instruction, right? If you look at that generation, it's completely different to what we're doing. Yeah. But voice has to be where it goes. So yeah. It, it- Hey, by the, by the way, speaking of voice, 'cause I, I know we've talked a bit this before, but the next step in my YouTube, queue to watch, which was dropped, today 10 hours ago, Grok Bot Voice Mode just dropped So now I think that means that Grok- GrokBot will talk back to you instead of typing, which is great because sometimes GrokBot gives me these really long paragraphs and it- and I've given it so much to do that it's constantly updating me, and I can't even keep up.

I can't even keep up- Yeah ... with the, with the fire hose coming at me. But if GrokBot would just say, "Hey, Paris got a quick minute for, for me to update you on what's happening?" I would say, "Yes. Yeah." Yeah. "I want you to speak to me." So that's what... I think that's what is happening. GrokBot voicemail just dropped, so, - Very cool

time to g- it's time to upgrade to 60, 60 bucks a month, Simon. There's no way around it. If you move faster with GrokBot, that just means you're gonna be, consuming more tokens, and that's exactly what they want. If you- Well, maybe it just wants to chat, chat to me and say, you know, "How are you doing today, Simon?"

"Yeah, I'm having a great day," blah, blah, blah. Oh, that, that would be $4 that you've just spent having a chat with me. Thanks. Yeah. Yeah, I know. There's gonna be this anxiety about, hold on, be- before you go off and do that task, how much is that gonna cost me? No, that's why I, I think somebody's gotta solve this because there's definitely anxiety.

I mean, I ran into limits last week where I was really... After every single task, I was checking my usage, and I was really nervous. Kept watching it tick up and tick up, and, I, you know, I don't wanna work that way. I, I'd rather just have... Imagine how mi- how nice it must be to work for ChatGPT or Anthropic or GrokBot, and all those employees have limitless tokens- Yeah

and they're just going nuts. Imagine. If you're listening, Grok or Anthropic, can I please have a job? 'Cause- Oh, man ... I will be your beta tester for anything you want. But not only are these people getting paid millions, I mean, the top people, but it must be like a playground because unlimited tokens you're literally just trying to break the system.

That, that is your job, to see how far can I push this before it breaks, before it, it collapses or... And, it just, your only limits are your own imagination, really. I mean- on the agenda today at Elon's board, board meeting is Simon in the UK says that we are not generous enough with our token allocations.

Yeah. Yep. Well, that's a good place to wrap it up, I think. Yeah, let's wrap it, Simon. I gotta, I gotta move on. my Brighton slides are due today, and I still have a lo- a long way to go here. Okay. I keep working on that. Good stuff. Yeah. Yeah. Well, have a good weekend. We'll talk about slide decks. You know, that's a whole nother format by the way, slide decks.

Because if you get... If you have, if you have slide decks, then you can, you can put the carousels into Instagram- Yeah ... into LinkedIn, and those, those have very high engagement rates. Those, the posts that have the, you know- You're getting the clicks ... scrollable. That's all. That's the signal is you're getting clicks on it, right?

And it, and people are spending time on the page. Yeah. So e- even if you don't get all the likes or the comments, anytime somebody swipes just to that next slide, those are definitely gonna be engagement signals that for LinkedIn to say, "Oh, all right. I'm gonna show this to more people." 100%. Yeah. That's next on my frontier is to repurpose.

This whole repurpose I wanna add, I wanna add a slide deck to it because, I already have ChatGPT creating slides, that I can show as I do the podcast. And, those are not- Yeah ... really appropriate for, this thing, but I can just have those repurposed for sure. Well, I te- I tell you what, as part of what I'm doing for this particular piece with Stitch, if I create a carousel with slides, put it on as a post, but then promote the post for reach and engagement on LinkedIn- Yeah

maybe that'll help as well. Oh, yeah. Yeah, you just, just like with YouTube, you give it a little bit of a paid boost to get it to hopefully to spark the organic virality. And, once we have a little bit more ad budget, the f- I think the first thing I'm gonna do is I'm gonna apply that to YouTube and maybe also to, I don't know, maybe to LinkedIn, but I'm just gonna spread that and, and I'm just gonna allocate that to every video that has a little bit of a...

Like, the video that I did yesterday, let me just go back and then we will w- wrap up. The video that I did yesterday has 32 views, and m- and most of them are still sitting at one, two, three or five. But occasionally there's these, there's these, isolated little breakouts. So I would put my ad budget right on that video and try to get it to, I don't know- The ones that are-

200, 500 views ... the ones that And then stop, and then see if after that it, then it turns into a snowball rolling down a hill. Awesome. All right, Simon. It's been, it's been fun as always, but, we both gotta get back to work. And so- New record. Yeah, it is a new record. But I will talk to you again on Tuesday. Have a great weekend. And you. All right, Simon. Here we go

Revisiting Content Workflows for GEO

Key takeaways

Why did a one-view YouTube video rank number one?

How does the Stitch ContentForge-to-Pulse stack work?

Why split YouTube and LinkedIn for GEO?

How do podcast guest appearances build citations?

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