10 Social Assets, Zero AI Fingerprints

Simon Young of Question Marketing built a vector-based creative studio that turns one blog post or video into 10 unique, on-brand social assets without the fingerprint that AI-generated images carry. Paris Childress and Simon demo the studio built for GEOforge, then debate LinkedIn posting volume, why Shorts are hard to get right, and whether Shorts views are worth chasing.

Paris Childress: Hi, everybody. Welcome back to the GEO Show. Today, I am bringing over my longtime LinkedIn Live partner in crime, Simon Young, from Question Marketing. He's joining today to walk us through a cool new creative studio tool that he's built, he's gonna actually onboard me onto that tool 'cause he built me a custom version, which I'm really excited to play with.

And, with that, now Simon, you have been all over the GEO Show before via LinkedIn Live, but this is your first time as a formal guest on the GEO Show, so I wanna give you an official welcome

Simon Young: Well, yeah, I appreciate the partner in crime descri- description 'cause we are, we are committing a bit of a crime all over the internet at the moment. You know, we're, we are trying to be everywhere. So, hopefully... And you're do-

Paris Childress: No,

Simon Young: you're doing

Paris Childress: wanna clarify something, Simon. Nothing that we're doing is illegal by any stretch. violating guidelines, or trampling in the gray area is just simply, is has to do with Google guidelines, but th- these are not crimes by any

Simon Young: Oh, no, no. I'm, you know, I'm being sarcastic, but the,

Paris Childress: Yeah.

Simon Young: the, the beauty of what we are doing is really it's moving past black hat. You know, we're going into a world where legitimacy and brand means everything, so it's, it's fantastic

Paris Childress: Yeah. It absolutely is. All right. So Simon, for, this is a, this episode is gonna be particularly important for the, the viewing audience on YouTube. Why don't you, open up the tool and, and let's have a walk through it?

Simon Young: Let me just share my screen. Bear in mind, this is still in dev, right? So we are not by any means finished. and as we know, anything you can give me, be it through Claude or Astra or whatever you wanna use, we can just plug straight in 'cause it's built on Lovable. So,

Paris Childress: Mm-hmm.

Simon Young: the premise was I started out working with a few clients where using GEOforge, amazing. The struggle I then had was producing the imagery and the social posts to go with it, and it became a bit of a chore. So I didn't want to really go into, you know, into Claude or whatever and say, "Right, just make me the images to go with it," because, yeah, it's okay, but I think, I think we know we would rather have non-AI generated content.

So I then said to myself, "Well, can I produce imagery which is not, generated out of the LLMs, and potentially have an advantage by doing that?" And I think we know if anything's made on one of-- any one of the, AIs, it carries, a synth ID or a, you know, an

Paris Childress: Yeah. That,

Simon Young: Yeah, it's got a--

Paris Childress: fingerprint? yeah

Simon Young: Yeah, it's got a fingerprint in it, so I didn't want that. And one of my... Well, I'm, I'm not making the announcement officially here, but my ex-business partner, Andy, who is the creative director of lots of the biggest agencies in the UK, he is going to be joining my business. So I think I probably did just make that announcement. Anyway, he's, he's gonna be rejoining the company and, one, one of the things he's always said is brand. Get the brand right, get it consistent.

And one of the things I've really struggled with in, and I see in AI slop all the time, is it doesn't look consistent or it's cobbled together or it, it's got-- or it's t- sometimes too perfect. You know, like some of the imagery that you, you get. And you can s- you can, you can smell it a mile off, can't you? You can see

Paris Childress: Yeah. I think still as good as the models have gotten, you can, you can still ... There's a scent, an indistinguishable scent of AI there,

Simon Young: Yeah.

Paris Childress: with images

Simon Young: So the point being, I wanted a tool that would give me non-AI imagery, but still on brand and have consistency, and then be able to use, be able to use in socials. So

Paris Childress: Mm-hmm.

Simon Young: do that, I, I, I said, "Can I have a vector stud- studio image?" Now, if people are listening and they don't necessarily know how vectors work, it's a bit like puzzle pieces. So you can design something, you would t- traditionally do it in, InDesign, right? You would make your graphics, and they would sit within your brand guidelines. You obviously gave me your full suite of, your knowledge base, your, your colors, everything that works around GEOforge.

Now, I have not spent a lot of time in this studio. I just told Claude to go and build it, right? So you and I will discover right now whether it works or not. my own one I've been developing for quite a long time, so I've asked it basically copy my question.marketing, studio.

Here's all of Paris in GEOforge's assets, what the brand's about, tone of voice, fed it everything, and then said, "Build me a template for Lovable that will then build me a studio." So this is, this is live. It is on the web. It is password pr- protected, so don't worry, nobody's gonna be posting onto, onto your socials for you.

Paris Childress: Mm-hmm

Simon Young: I haven't hooked it up to, to Grok. So my own one is hooked up to Grok, which will then talk to the studio, which will make the assets, which will then align them with the posts that GEOforge makes. And I think, like, it's something a little bit different. It's, it's by no means... It's not rocket science, right? But it's just, what it means is I can make content really quickly and not have to sit there doing it myself, which is always a bonus.

So I took all your br- all your brand guidelines, and I put them in. I don't know why it's got 80,000 knowledge chunks ingested. Maybe that was how much you gave me.

Paris Childress: I can't... I'm trying to remember what it is that I gave you to set this up.

Simon Young: You, you gave me the markdown file out of your own project, so it must have took in almost everything.

Paris Childress: Yeah

Simon Young: so you've got... It, it knows your brand in theory, right? It knows your-

Paris Childress: I, I gave ... Actually, I think it, my, my, design kit, my, my brand kit,

Simon Young: Yeah

Paris Childress: that I downloaded that and I gave that to you, and which contains all, all the logos, colors, and styles, fonts, everything that we're seeing here basically

Simon Young: So from what you can see at the moment, it looks right so far?

Paris Childress: Mm-hmm. Well, one small exception is the logo, the GEOforge logo. The forge in the logo is lowercase, it's all... it's in all caps. But is there, is there a place where I can, make any edits? Like, if I just wanted to update that logo, where

Simon Young: Yeah. So, so what,

Paris Childress: that?

Simon Young: I would do is I would just probably hand this... I take it you've got a lovable?

Paris Childress: Yeah

Simon Young: so I would hand the project over to you and you just say, "Change that," and it would do it.

Paris Childress: Okay

Simon Young: of course you want me to host it, it's not a problem. But the... Then you've got all your assets. I take it it's got the right logos here, which is pulled out.

Paris Childress: Mm-hmm.

Simon Young: are all icons, etc., that you use. And then you've got the GEO Show, which is your podcast, which... or that we're on now, right? And

Paris Childress: Mm-hmm.

Simon Young: you go to Composer. Now, this is what freaked me out a bit, that my studio doesn't even go as far as this one. It's improved itself based on what you gave me. So you would give your post a title. Again, we would get Grok or Claude or Astra to come and talk to the studio. you'd select a category

Paris Childress: u- usually, my title ... So, and just to be clear, in the workflow, I've already recorded my podcast, right? And I've got, got that recorded in, in Descript, and I have come up with a title already, and I'm now in the post-production phase, I'm gonna come in here, and I'm gonna take my title into here, right?

Simon Young: Yeah.

Paris Childress: And what else,

Simon Young: So, you would give it a brief of what you're looking to achieve. So we would tell it,

Paris Childress: Okay

Simon Young: it's gonna make- it's gonna write a post, so that's what we want it

Paris Childress: Can we, can we do an actual example? Because, yesterday's podcast, well, was with, m- our first guest, and it was great, and I would love to now create some, some social assets. Can we actually test it out with a actual episode?

Simon Young: Well, I-I'm wondering if you can-- Can you send me the link to it?

Paris Childress: Yeah, but the link on where, on which platform? Maybe, YouTube or?

Simon Young: Wherever you... Yeah, let, we can try anything. Like obviously

Paris Childress: let's do YouTube. Yeah, let me get you that link. I'll put it in the WhatsApp chat, huh?

Simon Young: Okay. Yeah, I'll grab it from there

Paris Childress: Okay, here it is

Simon Young: Okay. So, do, do, do, that one. Copy, bring that across. I'm, I'm... Look, I'm just wondering whether if I just dump the YouTube link in, I don't,

Paris Childress: Oh, that would be

Simon Young: I don't know whether it, it will do anything. We will see

Paris Childress: Well, that would be the perfect workflow. Take, this is a 43-minute video, and I wanna get some shorts, I wanna get some images, maybe some, carousels, and even some short posting, messages, you know, that for... Ideally, I wanna post to LinkedIn, to X. I wanna have some shorts go out on YouTube on, TikTok, maybe Instagram. I haven't started pub- publishing anything for work on Instagram yet, but

Simon Young: So, so all... Yeah, it, it, right. So all we did was give it the YouTube link.

Paris Childress: Mm-hmm.

Simon Young: you've got different... You can give it different takes. So, you know, you would probably say it's GEO show, and you'd say, "Do we wanna have a statement or a call to action?" and then we're gonna,

Paris Childress: Mm-hmm.

Simon Young: we're gonna put it into, whether it's scheduled or etc, etc, right? I don't personally... Yeah

Paris Childress: But can I ask a quick question, Simon? W- we gave it the YouTube link, and then it gave us all this output that's at the bottom in these two columns, right?

Simon Young: Yeah

Paris Childress: looking at? Straight and edgier. So we have two different... are these, like, kinda, strap lines or what, what are those?

Simon Young: So that's,

Paris Childress: for

Simon Young: yeah, just social media post content. So you could use th-this to promote it, to go with it. so if we said we were, we were gonna use that, and then we, we would, we, we've, we've drafted a post. Now, do we want to create a graphic to go with it? Yes, we do. So we would go, we're gonna then design, the imagery to go with that post.

Now, I have to get, Let me just work out how it works now and here, 'cause I haven't done it through this one yet

Paris Childress: Mm-hmm.

Simon Young: Let me compose it and then see if it'll Hang on. Let me just put that link back in and see if it'll regenerate it. No. Where do I put it? Here This is, this will be part of the dev process 'cause we're about to find whether it's broken or not So it's thinking about it

Paris Childress: And while, while we're waiting, I, I did find exactly what I sent you, 'cause the audience might be wondering what did I send you to enable you to build this for me. I sent you... what I had in Claude was I had a plugin contained a set of skills of, that i- included my brand voice, and it's mostly my brand, my writing style. So my, my brand voice of, of Paris's brand voice skill, I sent you that.

And then I also sent you a, zip file with the... An- another skill, which I call GEO Show Transcript Repurpose, and that's a whole re- that's a whole skill that repurposes, pod- the podcast into other assets, but that it, it contains, all the brand guidelines within it. And then I think the last thing I sent you was, just simply a file with my logos and, one, PDF document with my brand, my brand guidelines basically. So,

Simon Young: So yeah, we can see it's wr- it's writing the posts correctly as I would want it to do. It's not producing... It hasn't-- It's broken at the step of creating the graphic. But if I show you, one of my other clients, which is Stitch, which is-- this is one that I know is working. I just need to put that additional step into yours. Let me just log in Now, if, I go to theirs and go to social, there, and then I grab one of...

Let me say I go to their website and get one of their blogs

Paris Childress: Mm-hmm.

Simon Young: So if I go... This is how I would work on GEOforge, right? So if I'd go to their blog, or this is the manual way of doing it. Grok would do all this for me. if I grab one of the blogs...

Paris Childress: the power users,

Simon Young: Yeah. Yeah. So if I,

Paris Childress: and grab a blog, drop it in

Simon Young: if I grab this user, this, this blog here, and I drop it into here and then

Paris Childress: Mm-hmm. Fetch.

Simon Young: it brings

Paris Childress: a social pack. It's b- it's br- it's building you a whole kit of social media

Simon Young: So, so this is the one step that I need to add into yours. So we got it to the creation of finding the content and writing the content. Now I want it to go and generate the imagery to go with it. So within that blog there that we've created, which was made in GEOforge to fill a gap, within it you've got all of these parts of it which are pulled from it, and that's the unique pieces. So it's, it's still thinking...

This will take a minute because it does quite a lot of work. let me just jump

Paris Childress: Mm-hmm.

Simon Young: back on, back on yours because we'll go... Did I do-- Yeah.

Paris Childress: All right

Simon Young: And then the graphic studio, I was-- This is where it should then generate the images. So let's say it had generated the correct image, we would then obviously save, save that PNG down to our desktop and then up- re-upload it. You can see I've been making a load of q- question marked in ones. It would then re-upload that into the social queue to go with the post that is on the composer page, which we've now lost because

Paris Childress: Oh, okay. So what, what, what's happening here is that you have, text being generated, social media text being generated in one area, images in another area, and then they're gonna get merged or, meshed

Simon Young: Yeah. So, so, so this part here, you'll see it on the Stitch one, we fetched the blog, it knew what it was about. It then has written ... This is like a rudimental version of what your one is or will be, 'cause this is, this is the clunky V1, right? So this,

Paris Childress: Yeah

Simon Young: has got your text here, and then it starts building the posts below with the images. But all of those image- all of those images fit with, the blog or the piece of content that it's meant to.

So one of, one of the assumptions, or one of the hypotheses I'll say that I'm making is, if I post, different social posts across all the different networks, 'cause typically what people would do is post, they would make a post, nice post, they put an image with it, and they'll post it across their, you know, their Facebook, their Insta, their, you know, LinkedIn. They'll use it everywhere, which is nothing wrong with that. That's how ...

It would be too, too time-consuming to do what I've just done. But if, if, for ex- can you see how we've now got different images, but the posts are ... The post content is all different as well, but it is all on theme

Paris Childress: So no, no two, no two images are identical and no two posts are identical, right? Everything is 100% unique. How many total assets are we looking at here?

Simon Young: So for one post, I've made 10 assets there. So, so I'm, I'm scheduling then, two posts on the same content at two different times, different days of the week. But I've also told, I've told this studio to then it... So if I then upload it, it will upload and schedule those posts. So the th- the, in theory... Well, no, not in th- in actual practice, I can post probably a month's worth of social content for a brand in a couple of hours

Paris Childress: Off of how many, how many original blog posts?

Simon Young: Well, with Stitch I'm doing 20 a month, but to, to fill up a co- fill up a calendar, you probably only need five, 10 blogs and you, you would fill the ca- depending on

Paris Childress: Mm-hmm.

Simon Young: if you instruct it to do one post a day, you don't, you don't need very much at all. If I'm doing two or three posts a day, which is what I am doing, takes a little bit longer. But I have, I am in the process of building an extended version of this where I can just literally tell Grok, go to GEOforge, pull all of the published content for the last week, go into here, build all the assets, and schedule them all

Paris Childress: Hmm. Yeah, I mean, that's the, that's the dream workflow. Let's say that I wanted to v- really flood the zone with GEOforge, and I am producing one, one episode a day, that episode gets repurposed into a, into a blog post. It's really more like a show, a show recap page. And then it goes, it goes onto YouTube in long form. It goes, it goes to Apple and Spotify as audio, and then there's a LinkedIn article as well.

And let's say I wanna promote this, across LinkedIn, X, YouTube, and TikTok.

Simon Young: Yeah

Paris Childress: And, and I want different formats. On YouTube, I want shorts. I want the long form to become to five shorts, and I want the same three to five shorts to go over to TikTok as well. On LinkedIn, wanna have, Let's just say I wanna have one good LinkedIn post that promotes the, the podcast episode. So that's, that's enough. I don't wanna do more than that.

On X, I might wanna have two or three, because with X, I think you can post a little bit more often and get away with it. So let's say talking about one podcast episode. I need five, I need five shorts, I need one LinkedIn, and I need three X, Twitter. And, what is that total? That's about 10 assets. So could I schedule... Can I say I specifically wanna have this of con- For LinkedIn, I wanna have a, carousel.

Simon Young: Yeah.

Paris Childress: You know?

Simon Young: So

Paris Childress: I wanna have, I want whatever those are formatted in, I need five or something. I need carousel images for LinkedIn posts. For, for Twitter, I wanna have a really awesome image that might be a little bit edgier, but I'm gonna do two of those on Twitter, so I need two Twitter images. YouTube and Twitter, I mean, YouTube and TikTok, I can use the same. I think I can get away with, I can do the same shorts on YouTube and, and, TikTok.

Now, if, if I wanted to go in and, and put that into my settings, th- this is how I wanna post. I'm generating original content at this frequency and in these formats. I wanna repurpose it to these networks and in these for- and in these formats this many times per network, and I can give all those instructions to this, studio. Could it, could it then adapt to my settings and say, "Okay, that's exactly what I'm gonna output"?

And every day I can come in, I can, I can drop in... Let's just say all I need to do is drop in that YouTube link like I just gave you at the start, it's gonna, it's gonna fetch it's gonna just pull out everything it needs. It's gonna fetch the video. It's gonna generate images. also, Simon, I need to give it some kind of a template library where I say, my, my YouTube thumbnails need to look a certain way.

LinkedIn, images need to look a certain way. Or don't, don't I need to give it s- some templates, or is it

Simon Young: That's,

Paris Childress: generate

Simon Young: that's already in there, so that's baked in. So you see if... Can you see carousel step slide? This is, this is a template. So if I want... Can you see it's got the ca- the ticker here? So if the first, you know, let's say it was Geo, Forge, Forge, episode 42 or whatever, right? You can see there, that's put that onto there.

and we say this is cons- I don't know what the subject of that one was, but let's say it's today's one is social media, posting studio, right? So that is, let's say that is carousel image one. If I want to do image two, so I move it on to step number two, obviously AI will just do this without you having to do it.

But if it was the second, so can see, now it already says step two of five, and it says, still got Signal Forge there. You might wanna change that to a red in the second slide, right? So,

Paris Childress: Mm-hmm.

Simon Young: but it's still on theme. So you, your templates are these pieces here. You know, there's a carousel cover, there's, execution versus monitoring. There's a quote card. So your, you know, your quote card, you know, we, we can say, episode 42, right? And whatever. But the AI will just write the content into the slides and download the images and do it off of the template. But

Paris Childress: Okay

Simon Young: because this is all vectors, it's not AI imagery. That's the key piece

Paris Childress: So yeah, so it shouldn't, it shouldn't get treated the same way when it hits social media,

Simon Young: And I even, I even

Paris Childress: the

Simon Young: asked, so I even downloaded a load of these and gave them to Claude and said, "Is there any AI or s- synth ID fingerprint in any of these images that I've given you?" And it said, no.

Paris Childress: Mm-hmm.

Simon Young: And again, obviously you can encode the metadata, the description, et cetera, into the image, which is another thing that a lot of people don't bother doing

Paris Childress: Yeah. So Simon, here we are. I, I think I've got a good feel for how all the, all the, me- the creation, the media creation is happening. say now I wanna bundle it all together. I wanna have one big kit for episode 42, and now I wanna, I wanna put it into the calendar. I wanna see, which, what's going out where and when, basically, in one bird's-eye view. Is that possible?

Simon Young: Yeah. So you, so you would just have a calendar there with all your list of posts, when they're going, where they're going. I think probably we should have... 'Cause that's on all channels, so you could say what, what's going on my LinkedIn, you know, what's going on YouTube, etc.

Paris Childress: Mm-hmm.

Simon Young: But that, that part of it is not necessarily functional yet, 'cause I, as I say, this is dev, but it's literally it's a few prompts to finish

Paris Childress: Okay Impressive. What, what do you think now just in theory, how much, how much content do you think guys like me and you should be putting out onto social on a, like per day, per week?

Simon Young: That's a really good

Paris Childress: we, should we really, I mean, should we really put the pedal to the metal? Should we flood, flood the zone entirely or,

Simon Young: I don't feel like... So let's say, 'cause I've got 29,700 LinkedIn connections, and I have to keep cutting some out and, you know, to make room for more, and you've got a good chunk as well. But

Paris Childress: Mm-hmm.

Simon Young: when I post, I will typically get 2 to 400 initial impressions on my LinkedIn posts. Does that mean that if I post 10 times a day, and I don't know the answer to this, but does it mean if I post 10 times a day, I really annoy a bunch of people? I think maybe, obviously people like you... Well, we should test it, right?

Because if you start seeing 10 posts a day off of me, 'cause you probably interact with me as much as anyone, does that get to the point where you're that annoyed that you get rid of me as a connection? I don't

Paris Childress: I think... No, I don't think so. I, I think LinkedIn's algorithm is designed to avoid that problem. If, if I'm engaging with your content, I'm signaling that I want more of it anyway, and if I'm, if I start to ignore your content, then LinkedIn will see that, and they'll start to show less of it in the feed.

Simon Young: But the

Paris Childress: I don't think that you risk, driving anyone, I mean, driving anyone away with too much because LinkedIn will just show d- different posts to different people, and you just have a larger sampling area perhaps.

Simon Young: that's, that, that would be lovely if that's the case, 'cause if that's the case, I would put out 20 posts a day, wouldn't I?

Paris Childress: Yeah, you just keep extending your reach. At some point though, LinkedIn, LinkedIn may just, just dampen

Simon Young: Yeah. Unfortunately, Simon, you're

Paris Childress: and say it's

Simon Young: either suspended... Well, you'd probably get suspended, wouldn't you? I would imagine. I don't know

Paris Childress: Well, if, if, if your synth ID was on all this content then yes. But now you've built a way to... Well, you have something unique here because you're avoiding the finger- the AI fingerprint. So LinkedIn will not detect, even if you, if you do 20 LinkedIn posts per day with all unique m- and creative, LinkedIn d- does not detect AI usage, then you might, you might, you might be onto something there.

Because the most common thing would be, all right, somebody posting that often, it's gotta all be AI, and we're gonna be able to fingerprint it and detect it, and then we'll just discount it all. then if it's really abusive, we'll suspend the account. But here you're, you're not producing AI detectable This is not gonna, it's not gonna trip the, syn- synth- synth ID or... So may- maybe you'll get more reach. I

Simon Young: Well, I think

Paris Childress: worth a shot to just s- steadily ramp it up more and more and more and just see where the, where you plateau on daily total impressions, I

Simon Young: Well, it'll be, it'll be a great test for both of us if we start doing it, and then we can create a case study, can't we?

Paris Childress: Yeah, sure. I, I don't think I have a... I'm not in a position yet to, to test it with LinkedIn. I, I've been-- I think I'm in the doghouse with LinkedIn, as I told you earlier, and I'm, I'm treading really carefully now.

But I wanna, I wanna try this, but I do need to have more, You know, actually, I could do this, now that I think about it, Simon, because my format is my podcast, my, my typical daily podcast is up to 10 stories, and I get this daily intelligence brief, get fed these stories, and every story could be broken into its own creative 'cause it's a unique story.

And I even have ChatGPT generate a slide deck, when it f- when it gives me the, the, the morning briefing. I can try to show you now. Let me see if I can... And I don't know if I wanna give up my secret sauce about my podcast on my own podcast, but I'm gonna do it anyway.

Simon Young: Well, you, you taught,

Paris Childress: already

Simon Young: you, you, you taught me what to do for mine, so you know, I'm, I'm doing very similar. I'm not doing the volume you are. I'm maybe doing two or three a week. but hopefully I'll get to the point where I can ramp it up a bit and make... I did make the mistake of doing my podcast and talking about what was on my screen, and some of the formats are audio only, right?

Paris Childress: Mm-hmm. Yeah, yeah. let's see. I'm just trying to find the right screen to share here.

Simon Young: can, I can, I can make you laugh anyway because I told my wife about my podcast today and she went, "You? You've got a podcast? You're having a laugh." Like she's

Paris Childress: Wow, what's, what's wrong with that? Of course,

Simon Young: Well

Paris Childress: I'll share the screen and then go over to, Oof. Do I even have ChatGPT up? Am-- I don't know if I'm sharing the right screen or not. Oh Okay, I'm not gonna be able to make this work. Let, let me just describe it I'll, I'll stop this for now.

I get, I get this daily brief, and then I get a, a PowerPoint presentation attached at the end of the brief, and I, I open that up and I'm basically, screen sharing that as I go through the stories. So I, I already have some visuals that are created, but they're not really on brand the way that they're on brand inside of your studio. But they're, they're good enough. and what I would like to do is actually take every story and break it into...

ideally break it into a social media post, but that would mean that I'd be-- I would actually have 10 different story posts per day for LinkedIn, and that might be excessive. I think that's probably okay for Twitter, X, and maybe certainly for TikTok. I think TikTok's just the more, the more the merrier. Whatever you can shovel in there. And YouTube probably as

Simon Young: As long as you've got a Minecraft gameplay background, you'll be fine on TikTok

Paris Childress: Yeah. Yeah. But the real, the real test, because we're, we're B2B here, so LinkedIn, LinkedIn is really where we need to be mo- more than anywhere else, and, and YouTube as well. But that's, that's the question. If I broke this into 10 unique LinkedIn posts and had like, maybe not a carousel for each one. I might have one carousel that summarizes the top stories in one, in one post, and I do that also with the LinkedIn article that goes out.

But then each individual post could highlight each story with one nice clean visual, and I could use your s- your studio to do that actually, because I could feed the transcript. My transcript has all 10 stories. I spend two minutes per story, roughly,

Simon Young: Yeah

Paris Childress: and I j- I just read, read the headline, and then I think about, you know, what, what's my opinion. I make some comments, and I... If I had one nice slide, one visual that could represent that segment, and I could have 10 of those for each episode, then theoretically, I, I could have 10 unique LinkedIn posts per day. I, I don't know how LinkedIn would respond to that. there would not be AI... There, there would not be AI-detectable images.

The posts, would be written by AI, but, I guess that's okay

Simon Young: Well, I think it's, I genuinely think it's the image that they're discarding a lot or picking up on,

Paris Childress: Yeah.

Simon Young: because s- that's the lazy piece, right? Isn't it? The, the I want an image, there you go, stick it with it. Whereas this way there's no fingerprint in it, and it is on

Paris Childress: Right. Yeah

Simon Young: But y- maybe you say, well, do me... 'Cause the one thing that was fascinating when I built the studio and I hooked up Grok and Claude to it, I didn't have to teach them what I wanted it to do. I just said, "Here's my studio. it has the ability to generate text and images for my social media posts. Go." And it learnt it itself.

It didn't have to be told, "This is the page that does this, and this is what I want." It's, it can read it all and understand it to the point of, right, this is where I make the carousels, this is where I make... You know what I mean? You could, y- if you'd sat a junior

Paris Childress: amazing, yeah. Well, this is just, yeah, A- AI B-- If AI built it, then AI should-- another AI should be able to go in and, and, reverse engineer it at the same time,

Simon Young: Hopefully, yeah. But if you, if you

Paris Childress: I was thinking

Simon Young: s- if you sat a junior social media person down with it, you'd, you'd take a couple of hours to teach them it

Paris Childress: Yeah. You know what you could do also, but you may not even need to do this, but this would, this would work. You could just tell Lovable, "Hey, build me a, a comprehensive or a help, a help center full-- a full tutorial guide for this tool, specifically for the purpose of training other agents like GrokBot or Muse or whomever you wanna give it to next to be your user."

Simon Young: Yeah.

Paris Childress: and then, then just Lovable creates a, a, a Grok-- a guide for GrokBot of how, how GrokBot needs to use the tool that it built, and that would probably work as well too. I mean,

Simon Young: I think, I think that's what it must have done, you know, the, the conversation back and forth

Paris Childress: That might, might have just happened behind the scenes without you even knowing it.

Simon Young: Yeah

Paris Childress: Well, yeah, either way, I think we should, we should wrap up here, Simon, but the, first of all, thank you for building that. I really appreciate it.

I think where I am with my workflow now is that I've, I've come a long way with, with being able to produce a podcast, episode every day and, and distribute it to the major channels and distribute the, the initial core asset, you know, the, the long form re- recording, the audio recording on Apple and Spotify, the video on YouTube, a companion article for LinkedIn and, and a blog post on the website. And I've che- I've checked these big five boxes.

The next stage that I need to get to is now I need to flood the zone I would say LinkedIn and Twitter with, with po- with multiple posts around that episode, and then with YouTube Shorts, three to five, TikTok, three to five. And, the next thing I would like you to think about is how to create, Shorts, video Shorts as well inside of that, 'cause that would be awesome, 'cause

Simon Young: So,

Paris Childress: could push that to, YouTube and TikTok

Simon Young: so m- mine does do that already,

Paris Childress: Okay

Simon Young: the problem is if you record in 16 by nine where we are now, the production of the shorts is very difficult because... So as an example, I've got some on mine where I, I put myself in a circle in the corner, and then I'm talking about my screen, and all I did...

Paris Childress: know where, where you're going with this,

Simon Young: Yeah, so I used, I...

Paris Childress: it can't isolate your face properly,

Simon Young: Well, but, but I then said to it, "Okay, you've made my shorts and it appears like I've been cut off from the left-hand side of the screen. Can you sort that out?" And it did, and it does then show my face, but then I lose what I'm talking about on the other part of the screen. But it does...

But my workflow from what you said, I'm at the point where I drop a video into Grok on a daily basis and it does everything, and it even makes the shorts. But if you go on my YouTube channel, you'll see the shorts aren't what you'd want them to be yet

Paris Childress: Yeah. I, I'm still missing... Let me show you, let me show you the two shorts that GrokBot created. GrokBot created these today. So this is my episode from this morning. I'll, I'll, play the sound or something, but So this is a major, a major signal here that established enterprise SEO is really now becoming GEO. So let's get right into today's top story, which is about Conductor.

not that smooth, actually its AI product has achieved 12X customer growth year over year, and that means that Conductor has to compete now head-to-head all of the GEO platform startups Okay. So it actually, I-- it didn't... By the way, Descript, Descript did this. I'm sorry, it wasn't, it wasn't GrokBot, but GrokBot published it. But, what I wanted to say is that Descript is, is pretty decent, this tool we're using to record this right now. has an AI, studio feature to it.

And after we record, and I'm gonna do this right after we stop today, I go into the AI studio, and I have a, a few things. And by the way, GrokBot does this now, not me. GrokBot turns on studio sound, so the sound is, is improved. It, it finds and deletes all the filler words. So you, you and I both said, and a couple of hundred times in this last 45 minutes. It deletes all that.

Any w- any gap, any silent gap, and usually with me, there's not many because I, I, I can't shut up. But if it detects a f- a gap of two or three seconds or longer, it shortens it to one second, which really keeps the thing moving. And then creates, it creates a YouTube description if you want it to. It, And then it can create the sh- the, It can create a show recap if I want it to do about a three-minute recap of this show.

Simon Young: Yeah

Paris Childress: AI to do a three-minute summary, and it'll jump around. then it does shorts. You can clip... they don't call it shorts, they call it clips. And you can specify the number. and usually for an episode of this length, I might say I need three to five. And, what you just saw, what I just played was Descript's clip. And it's, it's not that bad. And, and then you can give it feedback and direction. But what it's doing, what you saw was it took my...

When I, when I do my regular podcast, I just have my talking head bubble, which is small in the corner,

Simon Young: Yeah

Paris Childress: screens sh- shared on the screen. But what you saw is it just isolated my face, which is perfect, it created its own visual graphic underneath. And this particular example was that Conductor, which I think is a pretty big deal. Conductor is, is this big enterprise SEO, software, they've now just committed entirely to shifting their entire software to, to GEO, basically, which is pretty...

It's a pretty strong sign that, yeah, if, if the biggest SEO enterprise software player is waving the white flag and saying, "Okay, we, we give up. We're going over to GEO, and now we have to start over and compete with everybody, including GEOforge and Ahrefs and, and, and, AirOps and Profound." I mean, they actually, they took the head of the, the AI f- the, took the head of their GEO feature tool that they built inside of Conductor, and they made him the CEO of the company

Simon Young: Wow

Paris Childress: Basically, yeah. So that was the leading story of today, and that was the Short that got created. But what, what I would like to do is to try to keep doing more Shorts and, I wanna push Shorts out to YouTube and to, TikTok. wanna, I wanna flood the zone on LinkedIn, and I'm not there yet. And, and I think I can do something on X. I just have a feeling that I'm missing something with X. I'm not doing anything there. So

Simon Young: Well, why not

Paris Childress: one, two, three a day with something interesting. I don't know

Simon Young: My, my 15-year-old son saw me working with GrokBot and he said, "Ooh, can that post to, to Twitch? Or can it post to TikTok? Can it... Where else can it post?" I said, "Well, yeah, it can do TikTok." He said, "Right. The biggest trend at the moment is apparently these Reddit stories where it's a story that y- it finds it on Reddit, it'll make... it'll rewrite it with, AI, and then it will take it and put it as, just as the caption.

So it's reading a story in a kiddy, a really kiddy voice, right? And then in the background will be some nondescript, non-related video, so like, like I said, Minecraft gameplay or something in the background. and that, and, and I s- he said, "Can it make that?" And within a minute we had what he considered to be that'd be viral. That would work. And it even went and got the footage, put it in the background.

So to talk to your can you isolate my head and then put some footage in the background, it will... Grok will absolutely do that, but I don't know how many tokens

Paris Childress: And

Simon Young: chew up.

Paris Childress: yeah. Well, I already had to upgrade my Descript plan because I burned through... I mean, literally in the first five days of my monthly subscription, I burned through all of my AI credits.

Simon Young: Yeah

Paris Childress: And, so that hurts. I mean, th- this is... So if I can move my workflow out of Descript where I'm, my, my token cost is crazy, I can shift it into GrokBot or maybe even Muse, whenever Muse comes to Europe, I can't wait, 'cause it's free. And I think that there's always gonna be this downward pressure on, on tokens, and people are gonna just be moving their parts of their workflow from expensive tokens to cheap tokens,

Simon Young: But

Paris Childress: trying to do.

Simon Young: so you know,

Paris Childress: stuff to GrokBot

Simon Young: you know that short you've just, you've showed that short of you there, and the shorts that I'm making on my YouTube are not as good, let's put it that way. I don't feel like they're there yet, right? I'm publishing them for, for AI really at the moment. But it almost feels like in, and it might only be three months or six months or a year, we'll be, we'll look like we were cavemen at that point. You know, like it will be fantastic, like almost movie quality

Paris Childress: Let, let me just, we'll end with this, Simon. show you one other short, which I think is much better, and this is also from Descript, and this is from a, an interview, interview style with two talking heads, j- just like what we're doing right now, and this is what we'll get out of this episode. But look at this one and, and look at the quality. This is coming from Descript. hold on. It's not letting me click. The b- there's a bandwidth issue here.

no, no, here we go. All right. I'm gonna play this one It just, it just blew my mind how fast it was. And I was like, "Okay, th- this is game-changing for the world if you can give that access and connectivity to people no matter where they are." Yeah. So that's qui- a quick one there. But that looked good, didn't it? I mean,

Simon Young: But that is,

Paris Childress: just

Simon Young: that's not on your channel though, no? Or is it

Paris Childress: Oh, yeah. Yeah, that was from, that was from my episode yesterday

Simon Young: Oh, cool

Paris Childress: the Australian guy. And, I did... So the first clip, the first short that I showed you was what, what came out of my, my slide presentation, my typical daily brief morning episode. that's just me doing a monologue. The one that I just showed you was my guest from yesterday, Gerard Holland, who, who runs, TMA, which is a recruitment agency in Australia. And, that's, that's basically the qual- I mean, we had, we had a great cropping.

We had a, we had a sharp face with a blurred background. We had, we had beautiful font. was perfectly timed. It was great. So I think the script, the script has got it. They're probably using some- somebody else's model, but

Simon Young: But you got some quality, you got some good numbers of views

Paris Childress: and say, "You do this. Just match that," basically

Simon Young: You got some good numbers of views though, I think, in a day. Did you see?

Paris Childress: You know, I don't even... On this one, let me go back,

Simon Young: I'm, I'm sure I saw

Paris Childress: Yeah, I did. Well, I got some of the shorts, even some of the ugly shorts, I mean, the one from two days ago, it's at four hundred, 425 views

Simon Young: Right

Paris Childress: And it's a, eh. And then the other one from, Actually, I have two shorts. One of the shorts, this is actually, I didn't even see this yet. The, the one that I showed you, well, another one that I showed you with, with Gerard, from yesterday, has 424 views

Simon Young: See, this, this is, this is the what, this is what matters. Why is that then getting that sort of number of views?

Paris Childress: Yeah, let me, let me just pull this up again, and you can see the whole... it, some of them have nothing, and some of them have, like... So this is, this is y- this is yesterday, 425. That's yesterday, 425. And then, but then we have, this is, this is, Well, this is today, so that's, it's too, too new. But this is today. I mean, 15. I don't know, and then some of these, look, 206 from September 20th. So a lot of these are missing.

521, that's from September 19th. what I'm getting all the views on is the shorts, not, not long form. It's all shorts

Simon Young: Yeah. So I think we definitely have to concentrate on the get- getting the short format right because then you can use that on TikTok, etc

Paris Childress: But then Simon, who are, who are these people watching and what is a view? Because,

Simon Young: Well

Paris Childress: are these people that are gonna come and buy from me later or, or is it just, who is it actually? I mean, because if I have a full view on a 40-minute, episode or longer, I mean, if somebody watches that, then I want one of those views more than I want 100 five-second, doom scrolling

Simon Young: There's some, there's some six-year-old kid in Albania who's getting really fed up with Paris. Yeah.

Paris Childress: Yeah. Well, he's getting... No, he's just getting ready to, to, to, to rip off GEOforge and, and compete with me. He, he's just stalking me right now to learn as much as he can, and then he's gonna have AEOForge launching next month to kill me.

Simon Young: Oh, well, I, well, no, no, don't do the AEO for it. You should be doing that for me.

Paris Childress: Yeah, I know you're the AO guy. Well, let's say the A- AEOI or whatever Forge

Simon Young: Yeah

Paris Childress: thing. All right, Simon, I've, I've enjoyed it as always. We should wrap up. thanks again for the, the studio demo. let's keep working on that, and, had a great

Simon Young: We'll get it finished.

Paris Childress: our listeners enjoyed

Simon Young: Spot on.

Paris Childress: Okay. Have a good weekend,

Simon Young: And you

Paris Childress: Cheers.

‍

One Blog Post, 10 Social Assets, Zero AI Fingerprints

Key takeaways

Why avoid AI-generated images for social media?

How do you train a content studio on your brand?

How many social assets can one blog post produce?

How much should a B2B brand post on LinkedIn?

Are YouTube Shorts views worth chasing?

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