ChatGPT ads will be intent-triggered sponsored conversations that close inside the assistant on commission, not banners or keyword Google Ads. On episode 28 of The GEO Show, Paris Childress and Simon cover GrokBot agent OS staffing, social citation coverage, Neil Patel's AI+editorial uplift, Gary Vee's volume thesis, Astra video editing, agency leverage, merchant feeds replacing websites, credit addiction, 2026 bets on GrokBot and Meta Muse, podcast guest ROI, and SynthID / ElevenLabs voice clones.
ChatGPT ads will not look like banners or Google keyword ads. On episode 28 of The GEO Show, Paris Childress and Simon argue that OpenAI's ad model is heading toward intent-triggered sponsored conversations that close inside the assistant on commission, with disclosure in the chat and merchant product feeds replacing shopping websites.
Around that throughline they cover GrokBot agent OS staffing, social citation coverage, Neil Patel's AI-plus-editorial experiment, Gary Vee's volume thesis, the GEO Show daily publishing machine, generational AI pushback, Astra-driven video editing, agency leverage, credit addiction patterns, 2026 product bets on GrokBot and Meta Muse, podcast guest outreach ROI, and SynthID / ElevenLabs voice clones.
They will be sponsored conversations. The assistant detects commercial intent, soft-transitions into sales, discloses that the conversation is sponsored, and closes with payment authority inside chat.
It's just that you're gonna be chatting and then your personal assistant, ChatGPT, is gonna detect that there's some commercial intent for something.
Once ChatGPT can present titles, images, prices, reviews, and even generated product demos inside the conversation, advertisers can ship the same merchant feed they already give Google Merchant Center. Shopify and Magento storefronts become optional.
Neil Patel's experiment showed about a 400% traffic uplift for AI content that received human editorial versus pure AI slop. Do not hide SynthID. Ground drafts in a proprietary knowledge base, keep light editorial, then let engagement validate.
Simon has about seven GrokBot staffers. Paris's GEO Show machine runs from a daily AI brief through Descript into Sandy/GrokBot publishing by lunch.
Credit addiction patterns, Paris's 2026 bet on GrokBot and Meta Muse, a $15,000 podcast guest ask versus Google Ads MQLs, and ElevenLabs voice clones versus NotebookLM stock voices.
00:00. GrokBot agent OS.
09:20. Neil Patel ~400% uplift.
33:00. Sponsored conversations throughline.
40:20. Commission replaces CPM/CPC.
46:00. Merchant feeds in.
54:05. GrokBot + Meta Muse bet.
Hey everybody, we are back. Simon, how was your week? How you doing? Well, it's all, it's all your fault, but you've pushed me into the GrokBot universe and, - -oh... I'm busily, busily building. I've got like seven members of staff now, so it's quite good. You've got seven? Wow, that's, that was fast. Yeah. Are you going down the rabbit hole? Maybe I should get... Maybe I should...
Yeah, maybe I should get one bot to build the next bot. Well, that's the idea actually, that you start with the chief of staff and you tell, you tell it everything about your business and then it's gonna recommend the team that should be built and then it will actually create those roles and job descriptions and routines and,.. Oh, I've gone, I've gone about it old school then.
I actually, you know, created them one by one by myself. Oh, okay. Well, that's also fine. I, what I did was actually I used Claude to s- I said, "Claude, build me the perfect org chart for GrokBot," and, and all the instructions and Claude gave me this huge output and then I set up GrokBot with my chief of staff and then I gave my chief of staff the Claude file and then it built it all out.
But I'm not convinced- Nice... I did it the right way. I don't know. Well, we will compare notes-... in some lives, I should imagine, as we go forward. Yeah. But what do you think... What do you think about the product? I mean, isn't it... Is this your first- Wow... AI agent? Well, I, I have done some bits before with in-browser, - Yeah with Claude.
So I've done quite a lot with Claude, making that do things as it goes along. Requires quite a lot of prompting and, you know, interaction as it's doing things, whereas Grok, wow, you can just almost leave it alone. Yeah. And each, each bot has its own computer that you can watch in the cloud. I mean, one of the most- Yeah... frustrating things, I, I don't wanna start poo-pooing on Claude 'cause Claude is still amazing, but I'm always afraid to close my laptop when Claude is on and doing anything.
And, with, with GrokBot, you don't have to worry about that because it's not working on your computer, it's working on its own computer in the cloud, and you can... I can quickly... What, what I do is I give it, I try to give it a big task right before I'm about to leave the office, and then I drop the task, close the laptop, and then when I'm on the train, I take out my phone and I go right into the task and I see where, where it is, and then I check again when I get home and it's, it's working.
And then I- Yeah, it's definitely- Yeah... definitely one of the, one of the issues with Claude, it, it does seem to... So I, I'm often running four or five tasks at once. I've got five monitors sat here with Claude on them at the moment. -... but the trouble is it fall- if it falls over, and sometimes it... I f- I get the feeling that sometimes it's closing sessions to save resource or see if you're still there almost.
You know, like-... y- you s- do you know what I mean? It's like- Yeah... doesn't always finish what it starts. The boss, the, the boss went out to lunch. We can, we can take a nap. Yeah. That's it. Yeah. But yeah, Grok, so far so good. Very, very cool. Yeah. I, I really believe that it's the AI product of the year. And, I mean, we're only a little more than halfway through.
Well, let's- But, -... let's put it this way. I don't know whether you saw the video I published earlier today, which was literally me just playing with Grok- GrokBot. But- Wow. I, -... off the back of... No. So I did put you in as a collaborator. but one of those... So one of... That very first task that I gave it, I built my own studio for posting for the Stitch AI prod- project, and I've shown you that s- that studio before.
Well, I got it to go and build... I just told it, "I'm a little bit, a lot of the p- content I'm posting is a little bit, samey, right? And I feel like I'm queuing up content, in blocks. So what I want you to do is just go into my social calendar, look at all the content, look at where I'm repeating or stuff's a little bit too close to each other, and sort it all out for me." Like, so a really sort of like a, like a prompt you would give to an employee, right?
- Yeah... so not, not having to craft the prompt and really worry about what was necessarily in there, and it did it perfectly. And within five minutes, I had two months worth of social content Nice. So it's finding little areas of overlap, and then it's finding little gaps as well, huh? And then helping you to exploit the gaps. So you talked about this thing here, which is adjacent to this thing o- over here that you talked about, but there's a something in between that you missed or you can connect- Yeah.
No, I did... you can connect the dots that way. Yeah. It, it, it understood the gap, so it, it-... you know, like a human would hopefully understand the nuances of what you're trying to explain, and here's the tool, have a look at it. That's how far I've got. Can you just, you know, go in there, make me some more content- slot it into the right areas, make sure there's not too much stuff crossing over.
I want something different on each channel, and I want all the posts to be different, etc, etc. Obviously, that content will have AI fingerprints in it, or I think it's Google SynthID and stuff like that because a lot of it's made with, with, AI anyway. But-... I think we're gonna test... We are testing the fact that the content that's coming out of GEOforge is producing stuff that slots into knowledge gaps, and then spinning that out onto social, I think you're still filling gaps.
So whether that is, you know, is to an extent information gain, so we're hoping that that will then mirror itself in citations, but all is to- be revealed as the results progress. Yeah. I think one very interesting topic that I think a lot about is how much citation coverage... How, what is the degree of citation coverage among social media networks? Because, we know that YouTube, and I put YouTube as a s- a cl- I think of that as a social media, YouTube definitely is appearing, more than anything else in AI overviews and AI mode, citations.
LinkedIn articles, as we've seen, do really well because they're stacked URLs, and, they're all fully, indexable on the web. but what else? I mean, would an Instagram post or a Facebook post or, I don't know, even a TikTok video, an X post, could those also get picked up and cited? 'Cause I, I don't see many of that. I don't see many of those citations in, in my responses.
No, but I would as- I would hypothesize that the weight of social content counts, but more so, and it's always been the case, you know, the more you can get a post interacted with, and particularly if it gets interacted with quickly. So one of the proofs that I've absolutely got is if you put YouTube videos up and you put the content in there, i.e. the description and the timestamps and everything into it properly, and, right, forget everything else, but and you then get views on it within the first hour.
So YouTube will always serve content to the top, but it then decides, do people like this content? Do they interact with it? Do they watch it? And if people watch it inside that first hour, that is completely the best signal you'll ever get. we've seen in the past on LinkedIn, people used to have pods, you know, where you'd have a group of 50 or 100 people that join a pod.
Maybe it's a WhatsApp group, and I post a LinkedIn article, and then everyone in my pod has to go on and comment, like, etc. And I think LinkedIn wised up to that to an extent. But the genuine interaction level is what YouTube 100% works off of. Yeah. Yeah. And that probably also is affecting its likelihood to, to appear in a citation inside of an AI overview's answer.
It's probably the same- Yeah, why not?... related algorithm. If it, if something, if something is getting good engagement right out of the gate, as you say- And it's a signal that, that YouTube should show that video to more people in YouTube, but that also it should try to start to sprinkle that video into appropriate AI overviews mainly. Well, Neil, Neil Patel posted something, about is AI content...
Well, Google says AI content isn't penalized, right? But if it's pure AI, as we know, it's regurgitation or plagiarism of content-... that's already known. So at that point- Just don't... you are, you're not penalized, you're just not given any benefit. Whereas if it is unique knowledge, and more so trusted, so if it is then... And the interaction with it shows the trust, right? So- Yeah...
I would, I would say if a piece of content is interacted with and then... 'Cause the, the, the interaction and the comments are mini citations, are they not? Yeah, it's validation from, from a third party. Yeah. Yeah, yeah. I think I watched the same video yesterday from Neil Patel because he, he did an experiment where one, one... There was a big chunk of content that was pure AI generated without any human editing whatsoever, so effectively 100% AI slop.
And then he did another big batch that was AI generated, but before it got published, it went through a human editorial process. Yeah. Was that the same video? That, that's the video, yeah. Yeah. And he said that the, the Group B had, I don't know, it had, like, a- 400... 40- 400... 40 times more traffic. 400% uplift on it, yeah. Yeah. On, on traffic.
Interestingly, he's still measuring traffic, but still, that, that, that says a lot actually that, that you... I mean, there still needs to be human editorial process, but I would argue that our human editorial process begins before that AI is even generated because it is the, it is the knowledge base with all that proprietary brand knowledge that's grounding the content in the first place. So even the very first draft already contains a lot of the, the proprietary knowledge, the information gain, and there is still a human editorial process, but it's not as heavy-handed because the, the information gain is al- is already there.
I think what Neil Patel's process- Yeah. No, I, I, I totally agree. I think, I think the issue, the fundamental issue is if you just go onto ChatGPT, Claude, whatever, and you go, "Make me a post," that's slop, right? However much you wanna then say, "Well, okay, I'm gonna take that 1,200-word article and now I'm going to add some bits to it," the arg- you know, people wanna know, "Well, how much have I got to actually add into it to now get around synth ID?" Well, you won't because you, you know, unless you're gonna-...
completely rewrite it, even if you took that, you know, 'cause if you were gonna be black hat about it, you would take the article, you would take it into maybe Word, and then you would use a tool to go and let's say retype this into Notepad, right? 'Cause Notepad in theory is clean, completely clean, not even HTML. Yeah, it can't be that, it can't be that simple, yeah.
No, no, no. No, and I, I know. This is what I'm saying. It can't be that simple. But if we take all of that away and we say, "Well, did you add something to the knowledge base at the start?" Then I think, like you say, it is fine to then use AI to draft your idea. Yeah. I think to combine both of our points, Simon, it, I think what hap- is happening is that- No matter what you do, you're never gonna, you're never gonna outsmart or be able to completely hide the synth ID or watermark or the, the, the blue- the, the finger- the fingerprint.
So don't even try to do that. I think that there's first a detection. Is, is there AI influence in this content or not? And most likely the answer is yes. But then it's probably saying, all right, do we have, do we have EEAT or information gain? Do we see stuff here that indicates real personal human know-how, experience, point of view? And if the answer is yes, then that's the first plus.
But then I think the engagement, to your point, is they say, "Now let's put it out there, and let's see if, if the humans are gonna engage with it, and if they, if they don't bounce off of the page, if they read this, if they like it, share it, comment on it." And then that's the additional signal that says, okay, this is now something that goes to the very top of the pile because even though it's AI fingerprinted, we see that there's information gain embedded, so there was real thought put into this piece beyond just AI slop, and human beings are engaging with it.
So I think if you, if you check those two boxes, then you have the beginnings of something that could be successful and, Possibly getting traffic, hopefully getting citations in, AI search of both. Well, you said something to me int- interestingly yesterday. I don't know whether it was in our previous... No, it can't have been in a previous live, but you were talking about Gary Vee talking about- Yeah...
sending out hundreds of pieces of social, weren't you? Yeah. I watched a little video with him, on an interview, and he said y- that, "Yesterday, I posted 300 and, 395 times on social media." I mean, he posted 395 unique pieces of content across all social media, and he goes... He probably posts, all the way down the long tail. I mean, like, Threads and Blue Sky and even stuff we've never heard of.
Substack, Medium. so may- then maybe there's at least 20 social media, but still. well, let's round it up to 40. 40,.. No, let's, let's say that there's 20 social media and 400 pieces of... 400 posts. Well, that's still posting- So he's doing 20 posts a day... 20 on average, 20 times on every single one per day. It's, that's incredible. And by the way, no two are, no two are identical.
But that... See, that does feel like, to me, if you did that sort of thing, you end up getting demoted anyway. So there must be a balance somewhere along the line that says- "Well, you've posted, and you've posted, and you've posted. Well, we keep showing your content to people, and they're not engaging with it. So anything else you post-" Yeah... "we're gonna ignore it." Which is basically saying, well- Yeah...
"everything you're posting is AI." Yeah. Well, one caveat he said was that you, that you have to be good. It, it, it has to actually be good. And with Gary Vee-... he has that knack. He's, he's funny, he's entertaining, he's witty, and he's been doing it for so long. His stuff is, is good. He has the way to hook you right away and, captivate you.
So- I'd be, I'd be worried if I were him. I wouldn't... I bet he doesn't carry on with that for long. Like- Well, I think he's been doing it for years, and he just keeps- No, no, as in-... ramping it up and up... no, I mean as in posting 400 pieces in a day. He won't be doing that for weeks and weeks and weeks. I guess maybe not.
I don't know. It'd be interesting to see if his engagement declined. Yeah. But the argument might be, you know, like if you said, if y- I've got 40,000 followers on LinkedIn, I've got 30,000 connections, et cetera. When I post, I'm lucky if let's say 500 to 1,000 people see a post. Now-... you know, the presumption, right, from a lot of people that I work with and help with them with their LinkedIn, they're like, "Well, I've got seven, eight, 10,000 connections.
Surely they all see all my posts." And as we know, hardly anybody sees what you actually post. So the argument then is-... if I post, if I was to post 10 times in a day, would it serve those 10 posts to 10 different audiences from within my connections? No. No way. I, I don't believe that, no... But, well, maybe I should post 10, 10 times a day and see if you see 10 different posts in, in it being one of my first connections.
Yeah. 'Cause you're gonna get pretty fed up with it at some point if that was the case. L- LinkedIn would just suppress it. You just simply wouldn't get any, any reach. So maybe your first video gets reach, but then if LinkedIn says, sees your 10th video that same day, it says, "that's, that's too much out of you, Simon. I'm, I'm not even, I'm not even gonna put, put this in front of a- anybody," and it looks the same.
But, I don't know. I think that Gary Vee's, fundamental belief is that the more, the more at bats that you have, the more chances you have of one or two of those posts going viral. And he says that for a typical person who, who doesn't r- really do this, one viral post could change your, could change your business, could change your life if it, if it really goes viral.
And I believe it, I guess. Yeah. True. So if you're willing to do... I mean, nobody would ever do 400 a day like Gary Vee, but if you're willing to do 30 a day, it's, it's kinda like with SEO- Yeah, but when, when-... I mean, the 90/10 rule, 10% of your content is gonna get 90% of the, of the reach, and the visibility.
If he, if he says he's done 400 posts in a day, and I haven't by any means looked at one of his typical days, he's not doing 400 unique takes on all sorts of different things. He hasn't made 400 pieces of content himself. He's probably made... And I'm guessing, let's say he made five, 10 videos, and he said- "Right, split it all up into posts and post it across all the different socials, and make sure that none of them are exactly the same," but they must be on a theme, a bunch of them.
he's not gonna have... You couldn't make 400 individual posts in a day yourself. Yeah. Well, it starts with the fact that he has somebody following him around all day, every day, with a video camera. He, he literally records his whole life. And then he has a, he has a, a large team, or I don't know how many people really, but there is a team of people that do this.
So they probably say, "All right. End of the day, we've got, we've got about four hours of Gary Vee here across six meetings, and he, he did this talk on this stage, he did this podcast over here, and let's get to work." And now with AI, you could imagine giving all that to AI and saying, "All right. My goal is about 400 posts across this 20 social media for tomorrow.
I want you to first look for common themes across this whole day, and, and then let's just break it up into unique pieces of content, and, - And each one probably gets tweaked so that it's more appropriate for that specific social media. So TikTok, you don't put your TikTok videos on Instagram Reels. Those are a little bit different. Yeah. And you don't do the same thing on, on your Facebook Stories or your YouTube Shorts.
Un- unfortunately, you and I do not have a team of people wandering around behind us, but we do now have Grok bots. So- Yes... maybe we c- we can compete at some level. I just actually, r- right before we started this live stream, I had a, a big meeting with my social media, the head of... my head of social media and, designer, and I showed her that full workflow.
I showed both of them the full workflow that I'm doing now with the podcast. And, just a quick recap, I know you know this, Simon. I get a daily brief from AI. It gives me 10 stories. I read through those 10 stories, and I start formulating, my thoughts and my opinions about how I, what I can comment, and what I can, what I can add to those stories and, and give my own personal opinion and expert, expert views.
I hit record, 15 minutes, maybe 20 m- max. I run through the stories. I now have a slideshow deck that, that runs next to my head, so it's, it's more interactive. And then after that, I take that Descript recording, and I don't do anything with it. I go to Grok bot, and I say, "Hey, Sandy," who's my chief of staff, "Episode 27 is done in Descript.
Go." And, and then I go to lunch, and, sometimes when I get back from lunch, especially if it's a longer lunch, I, I check, and it's like, "Whoa, here's your- here's the YouTube link. Here's the Transistor link. Apple and Spotify are live. Here's the blog post. It's live. here is the LinkedIn, newsletter article. I'm just waiting for your final approval." And that's it.
I mean, it's, it's like it feels like magic. I mean, it's amazing. This would... I would never be able to do this if all I did, if it was a year ago, and all I did was this, and I didn't have any other managerial responsibilities, I could probably barely pull this off doing a video a day like this. Yeah, no chance. But yeah, I would spend, I'd, I'd spend 30 minutes to an hour in YouTube.
I'd spend another 30 to f- minutes to an hour in Transistor. I mean, writing the blog post, even if I used AI to help me with the blog post, I'd still would go to Claude, give it a prompt, or maybe there's a skill, but still I'd have to go and still push buttons, wait, copy, paste, move it into Webflow, format it in Webflow, get the images, make sure that the images are formatted properly, come up with the metadata, come up with a schema, then go to LinkedIn and write a LinkedIn post and come up with the formatting, come up with a post, sharing post.
So all that stuff, 20 minutes, 30 minutes, 60 minutes, that's my whole day easily right there. And now it's, it's something that's completely done by lunchtime I wanted to, I wanted to tell you one thing that, a client said to me today as well. I was chatting away to him about his use of AI 'cause I'm teaching him, Claude, and I'm also...
Obviously, I taught him about Grok bots today as well. And he's in his early 20s. I'll not name him for fear of embarrassment. There won't be any, but, we were talking about the start of the internet, and obviously I was around for the start of the internet, and I said to him, "It feels now like we are absolutely about to see, a, a massive shift in the way search happens." And I said to him, "I think we'll maybe in a year, it might only be a year that we'll see what you would call search engines probably disappear for the fact that everybody's then using AI."
And he said to me, "Well, my generation," meaning 20-somethings, "fif- probably 50% of us are really against AI." And I said, "Well, that's interesting, but do you feel like, you can see a change coming?" And he said, "It feels like..." Well, he then made the analogy when the printing press was invented, obviously there was a massive pushback against, you know, typed or printed matter, as opposed to handwritten.
And we're now at the point, it feels like the change from search engine to AI assistant and AI recommendation and, well, what we're gonna talk about in a minute about the way ads are gonna work. it was a really good... You know, I could see him saying, "I can feel the massive change coming." And I then said to him, "Well, okay, so let's say 50% of your generation don't wanna use AI, would they have or will they have any choice in the matter?" And he went, "Well, clearly not." So.
Yeah. If you, whether it's, guys like us or even a tw- early 20s first, first job, early career, if you don't, if you don't know how to use AI or you refuse to use AI, well, what are your, what are your career prospects really? I mean, in, in any- That's right... sort of knowledge work field, it's kind of nil. So you can be against it all you want, but you better acquire these skills, otherwise you're, you're...
Good luck getting- Well, I remember-... competitive in the workplace... like probably a couple of years ago, people were all sort of, "Well, you know, AI will just be here to assist us and, you know, we'll all still have jobs, they'll just be different jobs." But-... you know, when I'm laying there at night thinking about where this future is going, it does feel pretty scary that there's gonna be an awful lot of jobs that will not exist.
Yeah. You know, before we... Eventually we'll have to get to the, to the main topic, but before we do, I watched a video from... I've been watching a lot of Grok. yeah, sorry. I went through a phase of, of binge wa- binging on YouTube videos for Grok Bot, but I think I, I've, I've seen all the main ones now, and I'm onto ChatGPT-6-Astra. And last night I watched a video of someone doing a complex video, video editing using ChatGPT-6-Astra with computer use, and it was a tool called DaVinci.
there's a popular video editing software called DaVinci something. Do you know it? Yeah. I know it. Yeah, yeah. Yeah. Yeah. I forget the, the full name of it, but it's, it's something like, it's a very complex software. It's like a cockpit. I mean, you really know- have to know what you're doing. Yeah. And in, in addition to that, he uses, he combined computer use of, - Da Vinci, using Da Vinci to edit his video, and then he wanted to add dynamic elements to the video.
He wanted to add animation and- Yeah... other, other dynamic multimedia, video... just an- animations into the video, and he used Higgsfield for that, which is a video AI product. He combined them, and he gave it to, to, ChatGPT-6, and he said he maxed it out. And he said, "Here's my raw video." So he shot a video look like we're doing now, just to...
He just talked for about 20 minutes o- on some topic, and there was nothing other than him just talking. Right. Full-on talking head. And, he gave it to, to Grok 6... I mean, to, to ChatGPT-6 and said, "Edit the video and also use Higgsfield to, to come up with some interesting animations to break it up and make it entertaining." And it was some basic prompt like that.
Yeah. And then he showed his screen, and then ChatGPT went into this tool, Da Vinci, started making cuts, started making the edits, and then it went to Higgsfield and started pulling in create- it created separately dynamic animated elements and then started inserting them into different slots to break up his video. And it was doing this at an amazing speed, and, and during the course of about a 10-minute YouTube video, he was showing this.
By the end, he had turned his very plain talking head 20-minute video into this dynamic video. And, so basically video editing, which is a sought-after skill, videographers. Yeah. It's done now. It's solved. I mean, Astra can do it, and it was a, it was a really v- very res- really good-looking video. I would be very happy with this, this kind of video. It's- But this is the question of whether then...
Well, I suppose if it is then unique, because it is, because it's his spoken word, it's UGC, but with enhancement- Yeah then that should be fine to get through any... You know, it's not AI. Sure. Yeah, absolutely. But it's, it's like the, the... You know, the tool I built for the social media posting for Stitch. Like-... if I had to go and make... So three weeks ago, I was physically getting a blog out of GEOforge.
Yes, GEOforge- pub- publishes it to Webflow. So then I'm getting the URL. I'm creating imagery for it. I'm rewriting some posts for Google Business places and Facebook and Instagram, etc. And then I'm posting it, but I'm using a, a posting tool. So I use GoHighLevel to do my posting. Well, you know, that might take me... Let's say it takes me 10 minutes to do one post, and I'm quite quick at it, and yes, I'm using AI, etc.
Well, now it doesn't take me any time Right? So Yeah... you know, I just tell, like you, I just say to Grok, "Right, here's the link. Go." Yeah. So, you know, I don't know where any entry-level jobs exist in lower level marketing jobs now at all. Yeah. You know, you can have... I, I, if I go back to pre-COVID where I had a team of 20 plus people working in an agency, I reckon I could rebuild that agency with no people This is exactly why I'm so jealous of you, Simon, because I have an agency of 20 plus people today.
And it's not the easiest thing to just unwind it. If I was in your shoes, man, y- I would just build, I would just build... I would max out GrokBot and see how far can I go before I need to hire the first account manager, because maybe some clients actually need to talk to somebody, once a week. And, and then maybe, I don't know, after that, maybe you need just a couple of account managers, but all the work- But you s- you say that though can be done by- So, like, how much...
I'm not being funny, right? And, but, and like my clients might push back on this, but yes, I turn up on meetings obviously, and a great deal of my role is client relationship management, right? But, a, and a top... And part of those meetings is chitchat, right? And sometimes you have meetings with clients where you don't stick to agendas and you don't answer all the questions that need to move projects forwards, right?
Be- because you're talk- you talk on one particular topic, you get stuck into it, it gets expanded, and we move into other areas of new campaign ideas, etc., etc., right? Whereas if you went into, if a, if a bot went into a meeting and said like, "Hi Paris, these are the things we need to cover off today. Let's, let's do them one by one," right?
Imagine how you should structure a meeting like that, as in, "Here's the agenda, and we're gonna do it properly." That's a very, that's a very well run meeting. But it- Well-... you just miss out on the relationship building, but the, but the meeting probably runs better if, if it's structured by AI. Well, maybe I do 10 minutes at the start and then I pass you over to the bot to do the- Yeah...
call. Yeah. That, that could be a little awkward but, hey, if the client, if the client is on board, maybe the client does the same thing. "Okay, Simon, see you later. And by the way, I'm also out of here too. I'm bringing my bot in, so let's let our bots work, work, work out the, the work part now." Yeah. Wow. "And maybe we'll... Yeah, I'll see you, I'll see you at the pub later." But yeah, we, we, we got the- Well, this, this, this does come to the point of what we're gonna talk about now in terms of ads.
You talked to me- Yeah... and this is what prompted the discussion about having AI salespeople. So not moving from, you know, customer relationship management, but in terms of AI understanding people properly, and then moving... Tell, tell, tell the audience about your let's move into sales mode. Yeah. Well, this actually was the, the theme of today's show was inspired by the- the chat we had after we stopped recording last show, which is what, what is chat, what is ChatGPT ads going to look like maybe a year out from now?
Because it certainly can't just be banner ads, which that's just way too boring. It's not gonna be, it's not gonna look like Google Ads either, because people are not searching with keywords, and you don't have the keyword matching. That's... It's not gonna be Google Ads. It's not gonna be this ridiculous banner ads at the bottom of the page. I think what it's gonna be is that you're not gonna see anything at all.
It's just that you're gonna be chatting and s- and then your, let's just say it's your, your personal assistant, ChatGPT, is gonna detect that there's some commercial intent for something. You need help with something that maybe you could be so- you, that you, either you wanna buy something or that maybe it could recommend something that you could buy and it's, it's gonna determine when to serve ads.
And the way it serves ads is it just brings that into the conversation. So we use the example of, of, golf, golfing clubs. Yeah- And-... golf, golf equipment. So me- Yeah, so-... personally. Yeah. Yeah. Yeah, so maybe s- the, the... Here's an example. So Simon, you go in and, and you say, "Ah, I, I had a bad day out there, today. I shot,.." W- what's a bad score for you?
Is it over- 85... 100? Oh, oh, okay. Yeah. "I shot 85 today. I think something is hurting with my elbow. It's affecting my swing, and I'm pretty convinced that my swing is messed up. And, here, here's a video of my swing. Tell me what's wrong with it." And, and then you go on to say, "I think my clubs are too short, or maybe I didn't get the right size clubs"- or maybe they're too old now." And then suddenly a light bulb goes off in your ChatGPT assistant and it says, "Okay, I have,..
T- TaylorMade here is one of my top advertisers. They're targeting guys like Simon. Simon just complained about his, his score today, which led him to complain about his clubs, which are too old. And, and I know that Simon now is making a little bit more money, and it, and he's... Maybe it's time to recommend a new pair of clubs." So I say, "Hey, Simon, you think it might be time for a new pair of clubs?" and, and then you say, "Maybe so.
Hadn't really thought about it, but, you know, I have a birthday coming up," or, "Christmas is coming up." And, the next thing you know, ChatGPT is now selling on behalf of TaylorMade to you because it has detected that this point in the conversation is appropriate to transition into sales mode. And the next thing you know, you're not going onto TaylorMade's website, but you're actually telling ChatGPT, who has your credit card, who you trust, who's fully authorized to buy stuff on your behalf up to a certain amount, maybe with limits.
Maybe it can't go out and buy a car or a house, but it can buy a nice set of golf clubs. And at the end of that conversation, ChatGPT agent personal assistant says, "You know, Simon, Taylor, TaylorMade right now is running 30% off, and this deal, this is a great deal. And I've been monitoring these prices for you, by the way, even though you haven't asked.
I've been monitoring the price of golf clubs for the last three months, and, kinda like flight monitoring. This is the time to do it. You ready to do it? Let's pull the trigger." And all you do is say yes, and literally, ChatGPT will go out and purchase those clubs, have them ordered for delivery in two days to your home, and, that's it. End of story.
So that, to me- It-... that's the ideal advertising experience is that TaylorMade says, "I don't care who you sell to, but whenever you detect that you can make a sale- Sell. And, and, and generally my rule is- So but there's, there's one, there's one caveat. There's one thing that you, you've completely overlooked, Paris, is, there was no wife intervention mode. You know, as in Simon has bought a set of golf clubs and he's now in massive trouble trying to explain why £1,500 has gone out of the bank account, you know?
Yeah, yeah. And I was mis-sold by AI. It tricked me into, you know, to, to buying a new set of clubs. It's not my fault. Yeah. I had, I had a- accidentally switched from manual approval mode to auto approval mode. And I didn't know that applies to ads now. But I d- have you... you, I don't know whether you've seen the... Have you ever seen the film Minority Report?
Yeah, yeah. Tom Cruise. Yeah, with, with Tom Cruise. So there's a scene in that where he walks through an airport and there's a video wall that's following him, and all of the adverts are changing to him, personalized to him. And then the next person-... they're changing to the next person. But, and this is what I wanted to get into today with you, is the... And this is why I believe traditional search is gonna go.
Obviously, Google's ad pack at the moment is based on keywords, phrases, and intent. So it does, to an extent, look for in-market audience. But fundamentally, you know, if you get me typing, "TaylorMade golf clubs," and there'll be a whole bunch of retailers, if you get somebody who's 25 and is a completely different demographic, you know, they don't have as much disposable income, etc., and they type in "TaylorMade golf clubs," they'll still probably get served very similar results.
And you have to then start going through, doing your research, looking at prices, etc. None of that's going to apply. And the point being, once we enter this world, AI will understand and give completely personalized ads, and that's where it really will make a difference. Because then I'll be able to give my ad preferences, and I'll be able to teach my AI, "Well, you know, I don't mind these si- sort of advertisers, and I don't..." But then there's a whole new level on top of that where advertisers, in theory, will be able to specify audiences who are wanting to receive ads.
So that's a whole different ballgame. Whereas, at the moment, we all get ads, right? And as an advertiser, a lot of budget gets wasted by serving ads to people who are not serious shoppers. You know, or, or just they're clicking and actually- Or just unqualified. Yeah. So, so there will be a whole nother level of if I was an advertiser and it gives me this person is in the mood to buy right now, that cost for that ad is a lot higher, right?
Or like you said, maybe there's a scenario where a percentage of the sale goes to the AI. Now that could be- Oh, that part I left out. I meant to, I meant to add that in because, instead of bidding, I mean, bidding cost per impression is, is a ridiculous concept in AI. Cost per 1,000 impressions, forget about it. And, and no, no cost per click either, because the sale happens inside of AI.
You're not clicking into a website to buy. So cost per click is out the window. What's left? It's just, it's co- it's commission. It's, ChatGPT becomes an affiliate, and ChatGPT is incentivized to take,.. Well, we say Amazon takes how much percent of sale? 18-ish. Yeah. Maybe that's- Somewhere between 16 and 18. Maybe that's where they start, because ChatGPT can argue that we're also the marketplace.
We're where the people come to transact and to buy. We're not sending traffic to your website to buy. We're making the sale here in our store. So, we'll take 18%. And imagine how much revenue that unlocks. I mean, cost per click was the, the, the best business model ever invented. It's, you know, that's what made Google Google. But this- Yeah... this could be even better when you have such contextual awareness and relevance for every person and every conversation backed up by the entire lifetime of memory of that person, and you know exactly whether that person wants to have ads or not.
If, if not, you back away. Some people may say, "Hey, if it's relevant, I want the ads. I, because every time that you propose something, it's a great solution. I'm ready to buy. I have, I have the, the willingness, but I, I just don't want garbage ads in front of me, but I want good ads." So most people, I think, if it's a good experience, will opt in and say, "Hey, I trust you, ChatGPT.
when you detect that you can put something in front of me to buy, and it's a solution for what we're talking about, then do it, and, and we'll, we'll complete the sale here. I trust you. Maybe you can give me a few options." And that's where GEO is headed too, is that you're not, not only do you have to be one of the two or three or four options that the AI assistant will, will include in the short list, but you have to have...
It has to, it has to be accurate information. And then ultimately, most people will say, "All right, ChatGPT, just tell me which... Should I go for a TaylorMade here, or should I go for a title list or something else? what would you do?" And it's gonna say, "go for TaylorMade." But the other thing is that, there can't be any bias, because if, if ChatGPT is gonna make a larger commission from TaylorMade, it still has to maintain objectivity, and it can't, - It, it can't just recommend, whoever's giving it the largest commission.
So the commission structure has to be the exact same. It has to be the exact same percentage across the board. but there are other- But the, but the beauty, the absolute beauty to the advertiser, and look, I still run a lot of Google ads for clients. I think I've still got about a million pounds a quarter going through my Google MCC account. the, the beauty for the advertiser is you stop wasting ad spend because you carry on the amount of ads that still get shown to people after they've completed their buying journey or lost interest.
So, you know, you've only got to go in and type... If I typed into Google now golf clubs and I started going onto a few ads and I went onto a few sites, I'm in market, right? I will then- Yeah, you're gonna see ads for a long time now. Yeah. And, and, and certainly on Meta, you know, you see ads, you... If people haven't set their campaigns up correctly, you, you end up seeing ad after ad after ad, day after day after day, even though you're not interested because Meta's charging the advertiser, a, you know, a CPM and they don't really care, right?
Right. They, you were in- They paid on impressions... you were in audience. Yeah. Yeah. So that has to all go- CPM, CPM is gone. I think it's gonna be all contextually relevant, and the ads will be, almost undetectable, but because of the, because of the law and regulations, the AI assistant will always have to disclose when it is talking to you about, when it's representing a sponsored advertiser.
So at some point the conversation becomes a sponsored conversation or s- something like that, and ChatGPT will say, "Hey, Simon, full disclosure, now that we're talking about TaylorMade golf clubs, I have to disclose to you that, TaylorMade is one of my advertisers. So if you do buy, then, you know, this conversation is now a sponsored conversation just to let you know." Kind of like when, you know, Google has that tiny, tiny little ad label that, that, you have to squint to see now above the search results.
And, and all that, by the way, is now below the AI overviews. But... No, actually ads are still above. But, - I think you always have to have a, clear delineation between organic and paid, and the, and the same rules are gonna apply to ChatGPT, but it, that has to come through... It has to come out through the conversation, I think. At some point- It makes, it makes me wonder how-...
you know, for example, how sh- how shopping ads are suffering at the moment. You know, maybe people are doing loads more research- Yeah... and, you know, sites are getting recommended, and people are then ending up through onto a site and buying that way. - Well, it's because- How is-... people are still buying. so if, if I shop for best running shoes for training for a marathon, I'm still gonna...
I'm gonna get AI overviews and there's gonna be shopping ads, all over that. So AI overviews is gonna, is gonna give me recommendations, and then I'm gonna see those brands in the shopping ads and click in to those web s- stores and, and buy. But that- So- I don't know. I mean, for... That's still not gonna go on forever because I just... If I think about my AI, my AI assistant being able to do all my shopping for me, either the first wave of it is that the AI assistant is gonna go in with computer use and browser use, and it will go into those websites and shop.
But then after that, ChatGPT is just gonna say, "Hey, all, all of you sellers, why don't you just put all of your merchant f- all of your product feeds,.. Just bring me, give me your product feeds and I'll, I'll sell. Give me, give me a feed with, with the titles, with the images, with the prices, with the descriptions, and, just the, the same merchant feed that you give to Google Merchant Center for your shopping ads.
Give me that and I'll present the beautiful layouts." And they, they don't need to go to your website. There's no need. I'll give them all the information they need. Reviews are gonna be there, videos, whatever. It's all gonna be inside of ChatGPT. I'll make the sale better than you because my flow is gonna be uninterrupted completely. I'm gonna smoothly take Simon from a conversation about his bad score, his bad elbow, and his old clubs into a, before he even knows it, he's, he's buying new clubs.
And I'm gonna show him... I'm actually gonna create a video of him swinging the new clubs and seeing what that looks like-... 'cause I can do that, and your website can't do that. So don't worry. Forget about your website. Just give me a product feed and shut your website down. You're gonna make many more sales through me. And- So no, no- By the way-... no Square engines-...
it's gonna happen to Shopify- No websites... it's gonna happen to Magento And this is not, this is not 10 years off. It's maybe a year to two years off, I think Might be quicker than that. Yeah. Like, who knows? - Yeah... there'll be an argument about which of the, AIs people gravitate to, and part of that will be that experience-... whether it's, you know, too ad heavy or too pushy or, you know, who knows how that, the- Yeah the conversational part Well, then, of course, you can always fine-tune it.
You can always tell your AI assistant to back off. "Hey, back off. I, I don't wanna... No, I, I don't wanna be... I'm not, I'm not ready to buy anything. Just drop it." It's like when the salesperson rushes up to you in the store, "Hi, can I help you with anything?" You just say, "No. No, thanks. I'm just looking around, please, and just back off." Maybe it's, maybe it's- And you'll be able to tell your AI that, and it's gonna respect it...
maybe it's even connected up to your, your bank account and, you know, it says, "Do you really... You shouldn't really be buying this," you know? Yeah. Yeah, yeah. You've already exceeded your budget for, discretionary clothing items this month or sporting goods. No fun for you this month, Simon. Yeah. Don't be... Oh, yeah. Yeah, you had too much fun on your, that first weekend, so now, you're on a tight budget, - Wow...
until your next paycheck comes. Until... Yeah, I think- Well, yeah, because it's gonna be-... that will be described as, "Until you get some more credits." Yeah. Do you wanna top up? Oh, my g- Yeah... like, the amount of top-ups I've had this week, I don't, I can't count, so I've, I need- Have, have you been topping up?... to move up packages. Oh, yeah. Fed up and topping up, yeah.
Yeah. Token anxiety gets me every day. Hey, by the way, have you, have you had to do that with Grok Bot yet? No. Which plan did you s- sign up for? Just the $20 one. Oh. So I'm gonna push it as hard as I can. Yeah, push it... I, I... That wa- that option wasn't available to me, I guess, like, about three weeks ago when I s- signed up, and I signed up for the $200 a month plan with, with Cur- Cursor.
I'm gonna downgrade, but I've been th- I've been living in GrokBot, and I've been try- I've never even gotten it to 50% yet for, for the week. Well, but rid- riddle me this, right? I'll, I'll... L- like, tell me what you think of this, because I actually think, I might be wrong, and I might be a conspiracy theorist, but, all of these AI bots, as soon as they get you onto a paid plan, it feels like you get loads of room.
You get enough room to hang yourself, right? So you get really into using it, loads and loads and loads, and then once it feels like you're addicted to it, then it'll offer you the next plan, right? And then you upgrade, and it never feels to me like... 'Cause it'll promise five times more or 20 times more, capacity. Doesn't feel like you get anywhere near that additional capability when you upgrade, but maybe that's just me.
Yeah. That probably explains- It feels once you're addicted... It's like a, it's like a drug dealer. Once you're, once you're addicted to the crack and you're using it and it knows you're using it, well, you're gonna pay now. They can, they can put the prices wherever they want. Yeah. That probably explains why, Anthropic is the, the fastest-growing company, in history, because of exactly that. People got really hooked, and then credits ran out.
They had to top up, and at some point, if you don't top up, then your work comes to a complete standstill. And then what do you do? I mean, if I wanna keep working and I'm right in the middle of a project You better- Well, that's, that's exactly-... better pay up. You better keep feeding that slot machine... that's exactly where I was yesterday. So yesterday I ran out, let's say I started work at about 8:00 AM, and I ran out by, I know, half past 10.
And it says, "Oh, it- don't worry, you know, your next session starts at 11," so I've got half an hour to wait. So-... I wait. I'll go and have a cup of tea. It's actually quite a good, you know, that's your time to go and take a break, Simon, right? Fine. I'll go and take my break. Make a cup of tea, have something to eat, come back 11:00.
Then the next session definitely doesn't last as long as the previous one. I don't feel-... like I've done much more, but Simon takes it on the chin and says, "Okay, maybe you've been a bit heavy on certain tasks." And then it says, "You can renew at 1:00," right? So at 1:00, I'm back and I working again hard on it, and then it runs out in another hour, and I've definitely, as far as I'm concerned, not eaten as much as I did in the first two sessions.
And then it says, "Your next session starts at 10:00 PM," and you're now, "Hang on a minute. Why am I having to wait another six hours-" So the sessions- "... seven hours?"... the sessions keep shrinking, and the gaps between sessions keep getting bigger, huh? Yeah, 100%. And, you know, if there's people listening to this and they don't or haven't experienced that yet, that for me feels like the sell to y- we know you're using it, you need it, and you can't wait, especially when it's, like, 2:00 in the afternoon and the next session doesn't finish till 10:00 at night and you...
Like, what am I supposed to do? Go out for dinner, come back, I'll have a shower, get... Maybe I'll get ready for bed or watch a film, and then I go back to my computer and start the next task. I don't think so. Yeah. You, you're, you're almost forced to- But Grok, Grok doesn't work like that, though... no, Grok, Grok is better. I think Grok is im- is directly answering that pain point.
It has, generous, generous limits and it's, I think it's more efficient yeah, Grok. And by... And I think what the reason this also works is because the model, Grok 4.6, is a badass model. It actually is right there on the frontier with, with Grok and, ChatGPT-6. It doesn't get a lot of buzz because people used to make fun of Grok for a long time- Yeah...
because they were, they just, they were never close. But they, they did something, and they leapfrogged their way to right to the, right to the front of the pack, and they're right in the mix. But I don't... I think you're right. The brand Grok in terms of... And if Elon ends up watching this, Elon, Grok doesn't feel, it just doesn't feel like it's trustworthy. It's got the reputation.
Everybody used Grok to make all the rude images and everything, right? And it just- Anyway, you've got things like Muse coming from Meta, and then- Yeah. Oof... you know, you've got... Yeah, Muse is gonna be interesting as well. Did you see the video? I sent you that yesterday. Did you, did you watch it? Yeah. That looks ridiculous- Muse... doesn't it? Oh. So that's what I, I wrote to you, that my prediction is that the, the number one and number two AI products of this year, 2026, will not come from OpenAI.
It will not come from Anthropic. It will not come from Google. It's gonna be Grok Bot, and it's gonna be Muse from X, and of course, whatever, SpaceX AI or xAI, whatever it is, and from Meta. Because Muse, if that actually works the way I saw, amazing, because I think what I'm gonna have in my life is I'm gonna have one chief of staff, which is already my Grok Bot chief of staff, and that's gonna be everything work-related, and I'm gonna have Muse that's gonna be my personal assistant for my personal life, and it's gonna make sure that I, - I know everything happening with my kids' school, that I know everything happening with social life and, and family commitments and, weekend plans and trips and e- everything that I need to, help my wife with, it's all gonna be, managed, with Muse.
And maybe some side projects- Do-... that might be hobbies and stuff like that, Muse. Do, do you see a scenario, though, where like... and this is, this is probably a question for a future live, but, like, I'm chewing through loads of credits. I use pretty much all of the different platforms. like Grok is only $20, but, you know, - Anthropic is 200, right? Where, where does it end up?
Do they have a competition in terms of race to the bottom in terms of price, or are we all going to be suddenly in a scenario where it's taking a percentage of your life? As in- Yeah... it knows. You know what I mean? There could be a scenario where me as an agency owner, it's saying, "Well, Simon, you're hooked up to your accounting software. We know who you're invoicing and how much you're invoicing, and you're doing pretty well.
So we're gonna-" Thanks to me "... put your price up." Yeah. Like, yeah, thanks to me. Yeah. Where's my, where's my commission? Yeah, yeah. This, this is like a sports agent that just says, "Hey, I'm gonna negotiate a, an amazing contract for you. You're gonna be set, and, and your kids and their kids, generational wealth. But hey, I'm, I'm gonna take 5% of whatever you make." Yeah...
that's the deal. Are you in? 'Cause I'm gonna, I'm gonna make you rich beyond your wildest dreams. But you need me. I, I have to nego- I, I know how to negotiate with these people. You can't do it. You would get half the contract without me. And I'm only gonna take... Oh, sorry, did I say 5? I meant to say 11%, but- Yeah. Well, Kevin, are- No, you're gonna make way more.
Are you, are you in? Can we please start a podcast as well? Because, you know I wrote... So I wrote the podcast outreach piece on Astra 6, and I then put it into Grok Bot and said, "Please rewrite this. Take everything that I've written in Astra, pull it into Grok. Can you do that?" Five minutes later, it's got everything. So for one of my clients, and I will be doing it for all of them, -...
I then said, "Go and find 20 or 30 podcasts that it'd be great for," it's a company called Decoded, for Jay, who runs it, to appear on. And it knows all about him, it's interviewed him, etc, etc. It found t- 20, 25 podcasts. It's done all the outreach, it's sent all the emails. so it sent them from me saying, "My client, this is who he is, I'd like to pitch him to you as a ho- as a, guest on your show," etc.
Done all that. So then started sending out all the emails, filling in the forms, and I've had quite a few replies back. One of those podcasts came back and said, "Yes, it's $15,000 an episode." I'm like, "What?" But, but what's the name of it again? 15 grand. It's a major, it's a major one, with huge numbers. Yeah, I'd have to, I'd have... Yeah, I'd have to pull it out.
hang on. It was, it- I'll find it for you... it was like a top 10,.. Not just top 10 marketing, but I think it was like a top 10- Maybe that's too much. But when I looked at that, I recognized the name that you sent me, but I can't remember now. But Simon, that might well be worth it because if,.. I mean, if that, if that drives a huge surge in business, I mean, that could be what, what s- sparks the, a flywheel maybe.
Well, yeah. But, you know- All you need-... think of, think of the authority and the, you know, the weight that it'll have in terms of citations, et cetera. Yeah. I, I listen- I used to listen to this podcast, Marketing Against the Grain, with the, the CMO, HubSpot CMO, and the, s- SVP, Kieran Flanagan, and, they have, they, they have a great rapport and banter, kind of like us.
And they had this guest on, an agency lady who was a, a solo, a solo agency owner, and she was talking about how she automated stuff and how she's, she's running, like, 30 clients with no employees or something like that. And, she came on one time and nobody knew who she was, and then they brought her on like two months later or three months later, and they said, "Hey, Sandy, how, how's it going?
How's, how's business? Good to see you again." And she said, "Well, since, since I appeared the first time on this show and my business has exploded, and now I'm doing this, this, and this, and here's how this has evolved." And so that's all it takes is, I mean, if you get your big shot, 15 grand might be the, the best deal. What... If you put, took that 15 grand and gave it to Google Ads, what, what would you get for Decoded?
Maybe- Well, you might get a little-... something, but- Yeah, yeah. You might get, you might get 15,000 visitors to your website if you're lucky and, a handful of conversions. Okay. 1%, 1% conversion rate, so 150 MQLs and, maybe you, you get 5 to 10 sales out of that, which is good. But if you get in front of an audience of, of maybe a, a few hundred thousand listeners- I mean, I think it's just a different level really.
If it's the right audience- I think it gives you... It would also give you the trust, which is the piece that- Yeah... we're missing, right? If they vouch for you. If, if I... I would gladly pay 15 grand to go onto that show and talk about GEOforge, because I, I can guarantee you that would be, that would be absolutely game-changing, and that would be money well spent.
But you- Right? Yeah. Like, if you ran a webinar... Say you run a webinar and you get a couple of 300 people turn up and you do the usual webinar thing, and you do, you know, "It's only 995 today," etc, etc. You get this bonus and that bonus, and you tell the whole story and everything, and you sell two or three and, yeah, maybe you make, you know, $3,000 or $4,000 out of a webinar.
but in reality, what you're talking about is if you go onto one of those shows and you've got a product like you have, and you then... People, the number of inquiries s- and signups could be hundreds. Yeah. Yeah. The distribution. And I think podcasts get a lot more,.. They have a longer tail of, of, they have a longer- Longer tail... shelf life. Yeah.
Yeah. So people are gonna come back and listen to popular episodes because some of them are, are evergreen and timeless. And, I, I think, yeah, I, I'm gonna start to look into this a lot more for GEOforge, and I actually assigned my Grok bot yesterday. Or was it Grok bot? No, maybe it was ChatGPT-6. I said, "Go out, just as a first test, go out and find me 20 podcasts where, I should pitch to be a guest and, and provide me with all that research, and, come up with, with, personalized pitches for each one." And it did it.
I didn't send out anything yet, but it found some big ones- So-... and, and, and they're gonna be really expensive or maybe just flat out nos. But it did, it did- But just, just thinking about this in terms of... So we talked during this episode about, SynthID being in text and images. Is that in voice as well then? How can it be? Well, that's what I'm saying is, so if, for example, I have my voice built in ElevenLabs, and-...
I recorded a podcast using that voice-... but then distributed it using the systems that you are, yes, I wouldn't have a YouTube video, but-... I would have a pretty cool podcast, right? Yeah. Because I've- I think that's neat... I've got who does faceless YouTube channels, right? That's all he does. So he- his system is probably redundant now with AI, but what he was doing-...
was teaching people to go out, find very popular YouTube videos, pull down the transcripts, rewrite them, film them yourself, as in record it yourself, and then upload it with a bunch of video, and you can monetize- your YouTube channel in a matter of a couple of three months, and you actually get an income from it if you pick- Yeah... the right topics. But- Right...
does that same logic- Oh, you pick... Yeah. Does that same logic apply to- You pick topics from videos that have already gone viral, and then you just repurpose them, right? That's a brilliant strategy. Would it- I don't know if SynthID would pick that up or not. It- I guess it would be about the script. If the script was AI-generated, then probably the, the SynthID would pick it up.
But what about- But if it's-... if it had the... So, so my voice that I created on ElevenLabs, I spent two hours recording. They, they give you a book to read, and it would say-... you know, "Please read this, this part in a really annoyed fashion," you know, like how you would speak if you're really upset with someone. And then it'll do another part of, you know, "Read this love letter piece about, you know...
And imagine that you're in a field speaking," you know, all of that, right? And you have to spend two hours doing it properly so that it can get your enunciation and really sound like you. So if you spent the time doing that, and that voice does genuinely come out different, that would be... I wonder whether that would work. But maybe you heard it here first. Man, I, I don't know, actually.
That's a interesting... If you're mixing... I mean, you certainly have a lot of AI assistance there, but, I, I don't know the answer. But, but what, but what if we created- I have been, -... one with my voice talking to your voice, as in we were... You could get the AIs to argue with each other over a topic, and you put- Yeah... both voices into it, and then you've got something that's, in theory, unique.
Who knows? Yeah, yeah. Yeah. Well, this is kind of like the Google NotebookLM, you know, you can turn anything into an audio and then you can have the two people deliver it as a, a podcast, but you can also make them debate and argue with each other, or you can have them- Yeah do more like a, a monologue recap of something. But you can, you can adapt it in different formats.
But, I think that there were a lot of people, and probably still are people, that are just taking a topic, using AI to generate a script, and then giving that to G- Gemini Notebook, and then generating a, generating podcasts off of those, those two voices. But what you can't do in Google, in Gemini Notebook, is you can't give it, custom ElevenLabs voices. You have to go with their stock voices, which are pretty, pretty recognizable AI voices.
Yeah. And get a little bit annoying after you've listened to as many as I have. well, all right, Simon, I think I've gotta wrap up here, but, we set another record, today. Yeah. And- Let's not, let's not keep setting records. We- Yeah. Yeah... we need to limit it to 45 minutes, I think. Yeah. All right. Well, have a great weekend, Simon, and have fun with GrokBot.
I'm e- eager to see where, where you are on Monday, how many, how many bots are working for your agency by Monday. Yeah. Yeah, it'll be cool. Yeah. And if everybody's watching, enjoy your weekend, and, we will be back on Tuesday. Yep. All right, everybody. Thanks. Okay.
